You’ve just been featured in a magazine and you want to tell the world. Of course you do but hold on one minute – did you know that you could risk a big claim for money if you publish your hard-earned press coverage? The back story What we all love about the web is our … Read More
Making your website look aesthetically strong takes a great deal of time. But what takes even longer is having to trawl back and optimise your H1 tags and keyword focuses so that Google actually pays attention to your website. We’ve pulled together an easy technical SEO checklist that ensures your on-page SEO is ready to compete with … Read More
We’re excited to have been a part of the new website for OSMAN, the eponymous high-end fashion label from London-based Osman Yousefzada. The Content Works was instructed to manage the research and launch phase of the new website at osmanlondon.com We worked with the OSMAN team, helping define what role the website needed to play … Read More
It’s a well-known fact that content is one of the most important aspects of ranking well. Content marketing should be a fundamental part of your overall SEO strategy. But many small businesses don’t know what content to create. Here are a few guidelines to help you create the content you need to support your marketing goals. … Read More
Every website has the potential to be even better. Nowadays people can get weighed down with just the SEO of their site, but it’s important to remember that ultimately your site is for your visitors, not Googlebot. If people aren’t finding your content engaging, useful or original then neither will Google. It might sound obvious, … Read More
A site’s value is dependent on the usefulness of its pages, and it’s important not to lose sight of this when creating new content. Just as a human has no interest in unoriginal, low value content, neither does Google. Note: If you want ideas for engaging content that works, we have ideas on the different kinds … Read More
Retailers heading into the digital space often opt for Shopify because it’s affordable and user-friendly. Not only that, but the eCommerce platform has multiple templates that present visual appeal and is kitted out with a full complement of essential online marketing tools. One of the successes behind Shopify is users do not need much technical … Read More
The quality of content you publish on your website is a direct reflection of the service you provide. Therefore, running an audit of your existing content ensures you are projecting the right image. Our content audit template will help you to determine the strengths and weaknesses of your website, which pages are driving traffic and … Read More
Our comprehensive guide to help you understand site maps and to create the best site map possible for your website. Note: Want to know about website structure beyond sitemaps? Check out our post on the best website structure to learn the best practice on everything from internal links to cornerstone content! What is a site map? … Read More
Optimising Your Content Marketing Strategy Content marketing is so integral to the success of an online business that a strong strategy is required. And like most things in life, there is a right and wrong way to go about it. In a survey conducted by the content marketing institute, 89% of UK respondents said their company uses some form … Read More