What is Bounce Rate?

July 14, 2018By Ben Cope

A comprehensive guide on everything Bounce Rate, from how it is defined, to what an average bounce rate is. What is Bounce Rate? The definition of a ‘bounce’ is a single-page session on your website. This means the user visits one page on your site and then exits. How is Bounce Rate Calculated? The formula for … Read More

Website Due Diligence Checklist

June 28, 2018By Ben Cope

If you’re thinking of buying an existing website, it’s vital to know what you’re getting for your money. Our Website Due Diligence Checklist covers the various factors that need to be taken into consideration when valuing an online business and the checks you need to make before doing the deal.    Buying an existing website … Read More

Google Tag Manager: A Step-by-step Setup

September 7, 2016By Ben Cope

In case you need a simple and convenient way to track your online marketing, Google Tag Manager could be the best solution available free of charge. Marketing and customer outreach are not secondary functions for a company – these areas are essential for good financial results, and can’t be left to chance. The best way … Read More

Google Penalties: the Causes and Solutions

May 23, 2016By Ben Cope

Google can penalise your website – usually for two reasons: you either provide low quality content or you’ve used manipulative methods in an effort to boost your rankings. So, can you recover? What is a Google Penalty? Search engine giant Google consistently takes steps to prevent websites from artificially promoting themselves in search result rankings.  It … Read More

How to Use Google Analytics: 5 Key Metrics to Watch

May 15, 2016By Ben Cope

Google Analytics is arguably the most essential marketing tool you have in your SEO toolbox. Considering the service is free, the insight this vital resource provides is an absolute gift from the Big G. We run through how to use Google Analytics and the metrics you should be watching.   What is Google Analytics? Google … Read More

How to Use Google Search Console: 7 Metrics to Watch

May 11, 2016By Ben Cope

PLEASE! Before you read this article, check out our guide on the 5 most common SEO mistakes (and how to fix them). These two articles work hand-in-hand to ensure your website is well optimised and able to rank in Google. Happy optimising! Without a doubt, Google Search Console is a valuable source of information for … Read More