Why Automatically-Generated Content Won’t Help You Rank

November 8, 2017By Lian Brooks

A site’s value is dependent on the usefulness of its pages, and it’s important not to lose sight of this when creating new content. Just as a human has no interest in unoriginal, low value content, neither does Google. Note: If you want ideas for engaging content that works, we have ideas on the different kinds … Read More

How to Do Anything With Shopify

May 24, 2017By Ana Dukakis

Retailers heading into the digital space often opt for Shopify because it’s affordable and user-friendly. Not only that, but the eCommerce platform has multiple templates that present visual appeal and is kitted out with a full complement of essential online marketing tools. One of the successes behind Shopify is users do not need much technical … Read More

Quick Content Audit Template For WordPress

March 27, 2017By Lian Brooks

The quality of content you publish on your website is a direct reflection of the service you provide. Therefore, running an audit over your existing content ensures you are projecting the right image. A content audit also enables you to determine the strengths and weaknesses of your website, which pages are driving traffic and conversions … Read More

A Guide to Making the best Site Maps Possible

February 24, 2017By Lian Brooks

Note: Want to know about website structure beyond sitemaps? Check out our post on the best website structure to learn the best practice on everything from internal links to cornerstone content! When creating a website, it makes perfect sense to implement SEO techniques that will help a search engine crawler process information quicker. One way of doing … Read More

How to Improve Any Website

February 21, 2017By Lian Brooks

Every website has the potential to be even better. Nowadays people can get weighed down with just the SEO of their site, but it’s important to remember that ultimately your site is for your visitors, not Googlebot. If people aren’t finding your content engaging, useful or original then neither will Google. It might sound obvious, … Read More

5 Things to Scrap From Your Content Marketing Strategy

November 1, 2016By James Wong

Optimising Your Content Marketing Strategy Content marketing is so integral to the success of an online business that a strong strategy is required. And like most things in life, there is a right and wrong way to go about it. In a survey conducted by the content marketing institute, 89% of UK respondents said their company uses some form … Read More

5 Types of Content That Increase Traffic

October 24, 2016By James Wong

Creating Great Content That Increase Traffic High-quality content is at the heart of any successful content marketing campaign, (if you’re not convinced, take a look at our article on why auto-generated content won’t help you rank) but it is your choice of topic and the subject header that drives traffic. The title of your page content is the … Read More

Which SEO-Friendly Headlines Get More Clicks?

October 18, 2016By James Wong

Avoiding learning how to write effective SEO-friendly headlines because you’re not a copywriter is not a solution. How do you know the copywriter you’re paying to create SEO-friendly headlines for you has a good success rate? The first challenge of writing an SEO-friendly headline is quite simple. It has to include the keyword you want … Read More

Quick Technical SEO Audit Checklist

August 18, 2016By Ben

Making your website look aesthetically strong takes a great deal of time. But what takes even longer is having to trawl back and optimise your H1 tags and keyword focuses so that Google actually pays attention to your website. We’ve pulled together an easy technical SEO checklist that ensures your on-page SEO is ready to compete with … Read More

Small Business Website Options

July 27, 2016By Ben Cope

Taking your business online for the first time can be a daunting experience, particularly if you don’t know where to start. However, there’s good news. Your business can begin to build digital traction if you know where to start looking. In this article, we look at the best and cheapest options for small businesses ready to move … Read More