If you use a Content Management System to power your website, it’ll need regular attention, to ensure it’s up-to-date, secure and offering you the best platform to manage and market your business online. While a CMS will save you hours of time, in terms of managing content, it will need attention to ensure you’re not … Read More
Without good site structure, it can be difficult for users to navigate your site. In this guide, we cover the best website structure to appeal to both humans and search engines. What is Website Structure? A website’s structure (sometimes referred to as the taxonomy) is a way to organise a website’s content. When you … Read More
There’s a wealth of SEO techniques and tactics for you to consume online, however not all of them are straightforward to apply and can take some time to implement. Here are the best SEO tips for beginners which include actionable and essential SEO tactics for better search engine results. SEO Tips for Beginners Let’s jump right in. Use … Read More
With Google having frequently rolled out updates over the past few years, it doesn’t come much as a surprise any more to those who dabble in SEO. On September 1st, we started to see Google’s Possum update being rolled out, affecting our organic results. The Penguin 4.0 update seemed to follow close behind with it’s … Read More
2017 is just around the corner and an exciting year for the SEO universe. So what can we expect this time round? It’s difficult to say, but here we’ve pulled together the most popular SEO trends 2017 which we may encounter. Is Google’s AMP here to stay? Accelerated Mobile Pages, or AMP, are conceived … Read More
Optimising Your Content Marketing Strategy Content marketing is so integral to the success of an online business that a strong strategy is required. And like most things in life, there is a right and wrong way to go about it. In a survey conducted by the content marketing institute, 89% of UK respondents said their company uses some form … Read More
Avoiding learning how to write effective SEO-friendly headlines because you’re not a copywriter is not a solution. How do you know the copywriter you’re paying to create SEO-friendly headlines for you has a good success rate? The first challenge of writing an SEO-friendly headline is quite simple. It has to include the keyword you want … Read More
By applying the fundamentals of website optimisation you can boost your search engine ranking efforts and get yourself on Google’s radar. Here’s our handy guide to honing your first website and achieving better all-round SEO. What is Website Optimisation? Website optimisation is the continual process of making sure that your website is as perfect, … Read More