A site’s value is dependent on the usefulness of its pages, and it’s important not to lose sight of this when creating new content. Just as a human has no interest in unoriginal, low value content, neither does Google.

Note: If you want ideas for engaging content that works, we have ideas on the different kinds of content you can use, content ideas to increase traffic, and content ideas specifically for small businesses.

What is automatically generated content?

Automatically generated content, or auto-generated content, is content that is produced programmatically.

What are examples of auto-generated content?

To better understand automatically generated content, here’s a list of some examples you might come across.

Text translated by an automated tool – This text will have been processed by a tool and have had no human review, generally resulting in inaccurate, nonsensical translations that are of no use to anyone

RSS scraped content – Content taken from RSS and republished on another site

Stitched content – combining content taken from other existing pages without any addition of new value. Many affiliate websites fall into this category if they fail to display any original content

Search query scripts – Scripts on a site that automatically pick up search queries and make a page about it. E.g Googling ‘benefits of HIIT training’ and finding a page stating “We have no articles for HIIT training” with spammy adverts

Markov chain content generation – A tool which uses special algorithms to combine words in ways which evade spam filters but come out as complete Pig Latin to users

Why shouldn’t I have auto-generated content?

Naturally, humans aren’t interested in unoriginal content that has been automatically translated or stitched together using existing copy. If a site isn’t engaging or user friendly Google won’t like it either as these types of sites don’t offer any original insight or value. Instead, sites with high quality, unique content rank better. Makes sense.

So if your site is made up of affiliate adverts, product descriptions provided by another site, feed displays, and other unoriginal content, it’s likely you won’t rank well in Google results. Google deems these forms of content not valuable to users and so won’t rank it in their search results.

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