Speed Up WordPress

December 2, 2017By Ben Cope

Improving WordPress speed is a no-brainer. Website load speed is a Google ranking factor, so a faster site means better ranking, more traffic, a better user experience and more conversions . In this guide we show you how to speed up WordPress, optimize your website and reduce page load times.   How to use this guide … Read More

How to Make Dynamic Pages SEO Friendly

November 9, 2017By Lian Brooks

Dynamic pages can add unique value to a site, though they might also cause problems with crawling and even indexing your pages. To avoid this, take a look at some of our suggestions on how to make dynamic pages more search engine friendly. PLEASE! Before you read this article, take a look at our simple guide … Read More

Should You Buy Backlinks?

November 9, 2017By Ben Cope

Many businesses find that buying backlinks is often much easier than having to naturally acquire them. It offers a faster way of building your link profile – but is it really worth it? What is a backlink? Backlink is a term used to describe incoming links to your website. Backlinks are great as Google uses backlinks … Read More

Check Where Your Website Ranks in Google

November 9, 2017By Ben Cope

It’s easy to check where your website ranks in search engines like Google. There are free online checkers and paid-for rankings checkers which give you a basic idea of where you’re ranking for certain keywords. Here are several tips to help you navigate SEO tools like Google Search Console and things to bear in mind when … Read More

Best Website Structure: A Guide

November 9, 2017By James Wong

Without good site structure, it can be difficult for users to navigate your site. In this guide, we cover the best website structure to appeal to both humans and search engines.   What is Website Structure? A website’s structure (sometimes referred to as the taxonomy) is a way to organise a website’s content. When you … Read More

10 of the Most Common SEO Mistakes

October 2, 2017By Ana Dukakis

SEO is fast-paced and fast-changing, so making SEO mistakes can easily be done without even realising. This is especially true because of all the SEO myths floating around (if you want to see a few dispelled, check out our talk with industry experts on the topic), and black-hat SEO masters peddling dodgy practices to unsuspecting … Read More

6 Ways You Know Your SEO Agency Will be a Disaster

August 30, 2017By Ana Dukakis

With so many SEO services available, many promising different, exciting things, it can be hard picking which one to go with.  Here at The Content Works, a specialist website auditing company, we often pick up the pieces of a rogue SEO outfit doing things in a really bad way. Unfortunately, if it looks too good … Read More

How to Avoid Being Penalised by Google

August 24, 2017By Ana Dukakis

If you want to strengthen your Search Engine Optimisation strategy, one important thing to keep in mind is avoiding being penalised by those search engines in the first place! Google has detailed the criteria they look out for when evaluating websites, which is good to keep in mind when reviewing your own website. Some of … Read More

How to Optimise Images for Web with Photoshop

July 24, 2017By Ana Dukakis

Optimising your images can be really important to speeding up your page speed, especially if you have a web page with lots of images. Photoshop is a great tool when it comes to reducing your image files sizes. We provide a simple step by step below. Note: There are various different facets to image optimisation – … Read More

Easily Optimise Your Shopify Images

July 18, 2017By Ana Dukakis

If you’re looking to sell products online, you may be looking to host your website on an ecommerce platform like Shopify. You may in fact already be doing so! If you are, then you’ll know that images play a major part in both attracting potential customers’ attention, and giving them crucial information about the product … Read More