Insight & Opinion

Digital marketing best practice, guides and a little bit of opinion.

Adwords Account Structure Best Practices

April 7, 2019By Ben CopePaid Search (PPC) No Comments

Getting the most out of Google AdWords. What is AdWords? Google AdWords is an advertising service, provided by Google themselves, that allows web masters to place search results on a search engine results page by paying for them.  The paid search results will appear at the top or to the side of the search engine … Read More

Quick Technical Site Audit Checklist

January 18, 2019By BenContent Strategy No Comments

Making your website look aesthetically strong takes a great deal of time. But what takes even longer is having to trawl back and optimise your H1 tags and keyword focuses so that Google actually pays attention to your website. We’ve pulled together an easy technical SEO checklist that ensures your on-page SEO is ready to compete with … Read More