NLA Media Access: Press coverage without breaking the law

April 13, 2018By Ben Cope

You’ve just been featured in a magazine and you want to tell the world. Of course you do but hold on one minute – did you know that you could risk a big fine if you publish your hard-earned press coverage? The back story What we all love about the web is our ability to … Read More

How to Create a Good Website

January 31, 2018By Lian Brooks

Every website has the potential to be even better. Nowadays people can get weighed down with just the SEO of their site, but it’s important to remember that ultimately your site is for your visitors, not Googlebot. If people aren’t finding your content engaging, useful or original then neither will Google. It might sound obvious, … Read More

How to Hire an SEO Consultant

January 31, 2018By Ben Cope

Hiring an SEO expert, whether that’s a full-time in-house SEO or an SEO consultant, for your online business is not a decision to be taken lightly. This guide offers a few pointers to make the decision of who to hire a little easier and avoid a raw deal. If you’re a small business owner you … Read More

What is Black Hat SEO?

January 31, 2018By Lian Brooks

Black hat SEO methods can get you banned from Google. Here, we explain what black hat SEO is, the most common black hat SEO tactics and discuss whether you should employ them on your site. Note: Black hat isn’t the only SEO method out there. Take a look at our pages on white hat SEO and grey hat SEO … Read More

Adwords Account Structure Best Practices

January 31, 2018By Ben Cope

Getting the most out of Google AdWords. What is AdWords? Google AdWords is an advertising service, provided by Google themselves, that allows web masters to place search results on a search engine results page by paying for them.  The paid search results will appear at the top or to the side of the search engine … Read More

Worst SEO Mistakes 2018 (And How to Avoid Them)

January 31, 2018By Ben Cope

SEO is fast-paced and fast-changing, so making SEO mistakes can easily be done without even realising. So think of this post as a map of the obvious places not to tread. Those new to digital marketing, tread very carefully and watch out for paths that look suspiciously well groomed. We spoke to experts from the SEO … Read More