How to Avoid Being Penalised by Google

September 4, 2018By Ana Dukakis

If you want to strengthen your Search Engine Optimisation strategy, one important thing to keep in mind is avoiding being penalised by those search engines in the first place! Google has detailed the criteria they look out for when evaluating websites, which is good to keep in mind when reviewing your own website. Some of … Read More

Speed Up WordPress

August 18, 2018By Ben Cope

Improving WordPress speed is a no-brainer. Website load speed is a Google ranking factor, so a faster site means better ranking, more traffic, a better user experience and more conversions . In this guide we show you how to speed up WordPress, optimize your website and reduce page load times.   How to use this guide … Read More

Quick Technical Site Audit Checklist

July 18, 2018By Ben

Making your website look aesthetically strong takes a great deal of time. But what takes even longer is having to trawl back and optimise your H1 tags and keyword focuses so that Google actually pays attention to your website. We’ve pulled together an easy technical SEO checklist that ensures your on-page SEO is ready to compete with … Read More

What is Bounce Rate?

July 14, 2018By Ben Cope

A comprehensive guide on everything Bounce Rate, from how it is defined, to what an average bounce rate is. What is Bounce Rate? The definition of a ‘bounce’ is a single-page session on your website. This means the user visits one page on your site and then exits. How is Bounce Rate Calculated? The formula for … Read More

Worst SEO Mistakes 2018 (And How to Avoid Them)

July 14, 2018By Ben Cope

SEO is fast-paced and fast-changing, so making SEO mistakes can easily be done without even realising. So think of this post as a map of the obvious places not to tread. Those new to digital marketing, tread very carefully and watch out for paths that look suspiciously well groomed. We spoke to experts from the SEO … Read More

NLA Media Access: Press coverage without breaking the law

July 13, 2018By Ben Cope

You’ve just been featured in a magazine and you want to tell the world. Of course you do but hold on one minute – did you know that you could risk a big claim for money if you publish your hard-earned press coverage? The back story What we all love about the web is our … Read More