Google AdWords Remarketing Campaign Guide

December 12, 2016By Ben Cope

Remarketing campaigns are an essential and effective tactic in your PPC strategy. Statistics show that 81% of online consumers research for over two months before taking the decision to purchase. This is where Google AdWords give marketers a distinct advantage. Google AdWords are the boxes you find appearing in search results. They are flagged up … Read More

Adwords Account Structure Best Practises

July 13, 2016By Ben Cope

Getting the most out of Google AdWords.   What is AdWords? Google AdWords is an advertising service, provided by Google themselves, that allows web masters to place search results on a search engine results page by paying for them.  The paid search results will appear at the top or to the side of the search … Read More

5 PPC Campaign Mistakes To Avoid

July 7, 2016By Ben Cope

If you want your message to instantly appear in search results, you’ll need to start a Pay-Per-Click campaign to show your advert when a searcher searches for a keyword you choose to target. What is PPC? PPC, or Pay Per Click, is a type of internet advertising that directs search traffic to individual websites. Search engine … Read More

7 Tips For Your Low-budget PPC Campaign

May 15, 2016By Ben Cope

When working with a low budget, getting the best ROI for your PPC campaign is essential. Let’s take a look at how you can maximise your campaign results. What is PPC? PPC, or Pay Per Click, is a type of internet advertising that directs search traffic to individual websites. Search engine advertising is one of … Read More