Adwords Account Structure Best Practices

April 7, 2019By Ben CopePaid Search (PPC) No Comments

Getting the most out of Google AdWords. What is AdWords? Google AdWords is an advertising service, provided by Google themselves, that allows web masters to place search results on a search engine results page by paying for them.  The paid search results will appear at the top or to the side of the search engine … Read More

Google AdWords Remarketing Campaign Guide

December 12, 2016By Ben CopePaid Search (PPC) No Comments

Remarketing campaigns are an essential and effective tactic in your PPC strategy. Statistics show that 81% of online consumers research for over two months before taking the decision to purchase. This is where Google AdWords gives marketers a distinct advantage. Google AdWords are the boxes you find appearing in search results. They are flagged up … Read More