Insight & Opinion

Digital marketing best practice, guides and a little bit of opinion.

Osman London – New website launch

December 2, 2018By Ben CopeContent Strategy No Comments

We’re excited to have been a part of the new website for OSMAN, the eponymous high-end fashion label from London-based Osman Yousefzada. The Content Works was instructed to manage the research and launch phase of the new website at osmanlondon.com We worked with the OSMAN team, helping define what role the website needed to play … Read More

Speed Up WordPress

August 18, 2018By Ben CopeSearch Engine Optimisation (SEO) 1 Comment

Improving WordPress speed is a no-brainer. Website load speed is a Google ranking factor, so a faster site means better ranking, more traffic, a better user experience and more conversions . In this guide we show you how to speed up WordPress, optimize your website and reduce page load times.   How to use this guide … Read More

What is Bounce Rate?

July 14, 2018By Ben CopeAnalytics Insight No Comments

A comprehensive guide on everything Bounce Rate, from how it is defined, to what an average bounce rate is. What is Bounce Rate? The definition of a ‘bounce’ is a single-page session on your website. This means the user visits one page on your site and then exits. How is Bounce Rate Calculated? The formula for … Read More

Great Blog Content Ideas for Your Website

June 20, 2018By Ben CopeContent Strategy No Comments

It’s a well-known fact that content is one of the most important aspects of ranking well. Content marketing should be a fundamental part of your overall SEO strategy. But many small businesses don’t know what content to create. Here are a few guidelines to help you create the content you need to support your marketing goals. … Read More