Great Blog Content Ideas for Your Website
It’s a well-known fact that content is one of the most important aspects of ranking well. Content marketing should be a fundamental part of your overall SEO strategy. But many small businesses don’t know what content to create. Here are a few guidelines to help you create the content you need to support your marketing goals. … Read More
Should you do SEO yourself or hire someone?
Hiring an SEO expert, whether that’s a full-time in-house SEO or an external agency or freelancer, for your online business is not a decision to be taken lightly. This guide offers a few pointers to make the decision of who to hire a little easier and avoid a raw deal. If you’re a small business … Read More
How to Create a Good Website
Every website has the potential to be even better. Nowadays people can get weighed down with just the SEO of their site, but it’s important to remember that ultimately your site is for your visitors, not Googlebot. If people aren’t finding your content engaging, useful or original then neither will Google. It might sound obvious, … Read More
What is Black Hat SEO?
Black hat SEO methods can get you banned from Google. Here, we explain what black hat SEO is, the most common black hat SEO tactics and discuss whether you should employ them on your site. Note: Black hat isn’t the only SEO method out there. Take a look at our pages on white hat SEO and grey hat SEO … Read More
Adwords Account Structure Best Practices
Getting the most out of Google AdWords. What is AdWords? Google AdWords is an advertising service, provided by Google themselves, that allows web masters to place search results on a search engine results page by paying for them. The paid search results will appear at the top or to the side of the search engine … Read More
Local SEO Guide – Everything you need to know
Have a new website and want to get stuck into local SEO for the first time? Or have you been online for a while, but looking to boost your local customer base? We provide you with all the information you need to excel in local SEO. What is Local SEO? The applications for Local SEO … Read More