Osman London – New website launch
We’re excited to have been a part of the new website for OSMAN, the eponymous high-end fashion label from London-based Osman Yousefzada. The Content Works was instructed to manage the research and launch phase of the new website at osmanlondon.com We worked with the OSMAN team, helping define what role the website needed to play … Read More
How to Avoid Being Penalised by Google
If you want to strengthen your Search Engine Optimisation strategy, one important thing to keep in mind is avoiding being penalised by those search engines in the first place! Google has detailed the criteria they look out for when evaluating websites, which is good to keep in mind when reviewing your own website. Some of … Read More
Speed Up WordPress
Improving WordPress speed is a no-brainer. Website load speed is a Google ranking factor, so a faster site means better ranking, more traffic, a better user experience and more conversions . In this guide we show you how to speed up WordPress, optimize your website and reduce page load times. How to use this guide … Read More
What is Bounce Rate?
A comprehensive guide on everything Bounce Rate, from how it is defined, to what an average bounce rate is. What is Bounce Rate? The definition of a ‘bounce’ is a single-page session on your website. This means the user visits one page on your site and then exits. How is Bounce Rate Calculated? The formula for … Read More
Great Blog Content Ideas for Your Website
It’s a well-known fact that content is one of the most important aspects of ranking well. Content marketing should be a fundamental part of your overall SEO strategy. But many small businesses don’t know what content to create. Here are a few guidelines to help you create the content you need to support your marketing goals. … Read More
Should you do SEO yourself or hire someone?
Hiring an SEO expert, whether that’s a full-time in-house SEO or an external agency or freelancer, for your online business is not a decision to be taken lightly. This guide offers a few pointers to make the decision of who to hire a little easier and avoid a raw deal. If you’re a small business … Read More