Insight & Opinion

Digital marketing best practice, guides and a little bit of opinion.

Great Blog Content Ideas for Your Website

June 20, 2018By Ben CopeContent Strategy No Comments

It’s a well-known fact that content is one of the most important aspects of ranking well. Content marketing should be a fundamental part of your overall SEO strategy. But many small businesses don’t know what content to create. Here are a few guidelines to help you create the content you need to support your marketing goals. … Read More

How to Create a Good Website

January 31, 2018By Lian BrooksContent Strategy No Comments

Every website has the potential to be even better. Nowadays people can get weighed down with just the SEO of their site, but it’s important to remember that ultimately your site is for your visitors, not Googlebot. If people aren’t finding your content engaging, useful or original then neither will Google. It might sound obvious, … Read More

Adwords Account Structure Best Practices

January 31, 2018By Ben CopePaid Search (PPC) No Comments

Getting the most out of Google AdWords. What is AdWords? Google AdWords is an advertising service, provided by Google themselves, that allows web masters to place search results on a search engine results page by paying for them.  The paid search results will appear at the top or to the side of the search engine … Read More