How to Avoid Being Penalised by Google
If you want to strengthen your Search Engine Optimisation strategy, one important thing to keep in mind is avoiding being penalised by those search engines in the first place! Google has detailed the criteria they look out for when evaluating websites, which is good to keep in mind when reviewing your own website. Some of … Read More
Speed Up WordPress
Improving WordPress speed is a no-brainer. Website load speed is a Google ranking factor, so a faster site means better ranking, more traffic, a better user experience and more conversions . In this guide we show you how to speed up WordPress, optimize your website and reduce page load times. How to use this guide … Read More
Great Blog Content Ideas for Your Website
It’s a well-known fact that content is one of the most important aspects of ranking well. Content marketing should be a fundamental part of your overall SEO strategy. But many small businesses don’t know what content to create. Here are a few guidelines to help you create the content you need to support your marketing goals. … Read More
Should you do SEO yourself or hire someone?
Hiring an SEO expert, whether that’s a full-time in-house SEO or an external agency or freelancer, for your online business is not a decision to be taken lightly. This guide offers a few pointers to make the decision of who to hire a little easier and avoid a raw deal. If you’re a small business … Read More
How to Create a Good Website
Every website has the potential to be even better. Nowadays people can get weighed down with just the SEO of their site, but it’s important to remember that ultimately your site is for your visitors, not Googlebot. If people aren’t finding your content engaging, useful or original then neither will Google. It might sound obvious, … Read More
What is Black Hat SEO?
Black hat SEO methods can get you banned from Google. Here, we explain what black hat SEO is, the most common black hat SEO tactics and discuss whether you should employ them on your site. Note: Black hat isn’t the only SEO method out there. Take a look at our pages on white hat SEO and grey hat SEO … Read More