Website Due Diligence Checklist

June 28, 2018By Ben Cope

If you’re thinking of buying an existing website, it’s vital to know what you’re getting for your money. Our Website Due Diligence Checklist covers the various factors that need to be taken into consideration when valuing an online business and the checks you need to make before doing the deal.    Buying an existing website … Read More

Great Blog Content Ideas for Your Website

June 20, 2018By Ben Cope

It’s a well-known fact that content is one of the most important aspects of ranking well. Content marketing should be a fundamental part of your overall SEO strategy. But many small businesses don’t know what content to create. Here are a few guidelines to help you create the content you need to support your marketing goals. … Read More

Should you do SEO yourself or hire someone?

May 7, 2018By Ben Cope

Hiring an SEO expert, whether that’s a full-time in-house SEO or an external agency or freelancer, for your online business is not a decision to be taken lightly. This guide offers a few pointers to make the decision of who to hire a little easier and avoid a raw deal. If you’re a small business … Read More

How to Create a Good Website

January 31, 2018By Lian Brooks

Every website has the potential to be even better. Nowadays people can get weighed down with just the SEO of their site, but it’s important to remember that ultimately your site is for your visitors, not Googlebot. If people aren’t finding your content engaging, useful or original then neither will Google. It might sound obvious, … Read More

What is Black Hat SEO?

January 31, 2018By Lian Brooks

Black hat SEO methods can get you banned from Google. Here, we explain what black hat SEO is, the most common black hat SEO tactics and discuss whether you should employ them on your site. Note: Black hat isn’t the only SEO method out there. Take a look at our pages on white hat SEO and grey hat SEO … Read More

Adwords Account Structure Best Practices

January 31, 2018By Ben Cope

Getting the most out of Google AdWords. What is AdWords? Google AdWords is an advertising service, provided by Google themselves, that allows web masters to place search results on a search engine results page by paying for them.  The paid search results will appear at the top or to the side of the search engine … Read More