How to Avoid Being Penalised by Google
If you want to strengthen your Search Engine Optimisation strategy, one important thing to keep in mind is avoiding being penalised by those search engines in the first place! Google has detailed the criteria they look out for when evaluating websites, which is good to keep in mind when reviewing your own website. Some of … Read More
Speed Up WordPress
Improving WordPress speed is a no-brainer. Website load speed is a Google ranking factor, so a faster site means better ranking, more traffic, a better user experience and more conversions . In this guide we show you how to speed up WordPress, optimize your website and reduce page load times. How to use this guide … Read More
What is Bounce Rate?
A comprehensive guide on everything Bounce Rate, from how it is defined, to what an average bounce rate is. What is Bounce Rate? The definition of a ‘bounce’ is a single-page session on your website. This means the user visits one page on your site and then exits. How is Bounce Rate Calculated? The formula for … Read More
Worst SEO Mistakes 2018 (And How to Avoid Them)
SEO is fast-paced and fast-changing, so making SEO mistakes can easily be done without even realising. So think of this post as a map of the obvious places not to tread. Those new to digital marketing, tread very carefully and watch out for paths that look suspiciously well groomed. We spoke to experts from the SEO … Read More
NLA Media Access guide: Press coverage without breaking the law
You’ve just been featured in a magazine and you want to tell the world. Of course you do but hold on one minute – did you know that you could risk a big claim for money if you publish your hard-earned press coverage? The back story What we all love about the web is our … Read More
Website Due Diligence Checklist
If you’re thinking of buying an existing website, it’s vital to know what you’re getting for your money. Our Website Due Diligence Checklist covers the various factors that need to be taken into consideration when valuing an online business and the checks you need to make before doing the deal. Buying an existing website … Read More