Insight & Opinion

Digital marketing best practice, guides and a little bit of opinion.

Speed Up WordPress

August 18, 2018By Ben CopeSearch Engine Optimisation (SEO) 1 Comment

Improving WordPress speed is a no-brainer. Website load speed is a Google ranking factor, so a faster site means better ranking, more traffic, a better user experience and more conversions . In this guide we show you how to speed up WordPress, optimize your website and reduce page load times.   How to use this guide … Read More

What is Bounce Rate?

July 14, 2018By Ben CopeAnalytics Insight No Comments

A comprehensive guide on everything Bounce Rate, from how it is defined, to what an average bounce rate is. What is Bounce Rate? The definition of a ‘bounce’ is a single-page session on your website. This means the user visits one page on your site and then exits. How is Bounce Rate Calculated? The formula for … Read More

Website Due Diligence Checklist

June 28, 2018By Ben CopeAnalytics Insight No Comments

If you’re thinking of buying an existing website, it’s vital to know what you’re getting for your money. Our Website Due Diligence Checklist covers the various factors that need to be taken into consideration when valuing an online business and the checks you need to make before doing the deal.    Buying an existing website … Read More