What is Bounce Rate?

July 14, 2018By Ben Cope

A comprehensive guide on everything Bounce Rate, from how it is defined, to what an average bounce rate is. What is Bounce Rate? The definition of a ‘bounce’ is a single-page session on your website. This means the user visits one page on your site and then exits. How is Bounce Rate Calculated? The formula for … Read More

Worst SEO Mistakes 2018 (And How to Avoid Them)

July 14, 2018By Ben Cope

SEO is fast-paced and fast-changing, so making SEO mistakes can easily be done without even realising. So think of this post as a map of the obvious places not to tread. Those new to digital marketing, tread very carefully and watch out for paths that look suspiciously well groomed. We spoke to experts from the SEO … Read More

NLA Media Access: Press coverage without breaking the law

July 13, 2018By Ben Cope

You’ve just been featured in a magazine and you want to tell the world. Of course you do but hold on one minute – did you know that you could risk a big claim for money if you publish your hard-earned press coverage? The back story What we all love about the web is our … Read More

Website Due Diligence Checklist

June 28, 2018By Ben Cope

If you’re thinking of buying an existing website, it’s vital to know what you’re getting for your money. Our Website Due Diligence Checklist covers the various factors that need to be taken into consideration when valuing an online business and the checks you need to make before doing the deal.    Buying an existing website … Read More

Great Blog Content Ideas for Your Website

June 20, 2018By Ben Cope

It’s a well-known fact that content is one of the most important aspects of ranking well. Content marketing should be a fundamental part of your overall SEO strategy. But many small businesses don’t know what content to create. Here are a few guidelines to help you create the content you need to support your marketing goals. … Read More

Should you do SEO yourself or hire someone?

May 7, 2018By Ben Cope

Hiring an SEO expert, whether that’s a full-time in-house SEO or an external agency or freelancer, for your online business is not a decision to be taken lightly. This guide offers a few pointers to make the decision of who to hire a little easier and avoid a raw deal. If you’re a small business … Read More