How to Use Google Analytics: 5 Key Metrics to Watch
Google Analytics is arguably the most essential marketing tool you have in your SEO toolbox. Considering the service is free, the insight this vital resource provides is an absolute gift from the Big G. We run through how to use Google Analytics and the metrics you should be watching. Contents What is Google Analytics? … Read More
Choosing the Best Keywords for Your Website
We all know how important good content is. But how do you get the best content to rank well in search engines? Let’s take a look at how you can choose the best keywords for website optimisation. What is a keyword? Keywords can be found throughout websites, internet resources pages, blogs and even photo sharing … Read More
What are Internal Links (And Do You Need Them)?
A lot has been said about the contribution of external links to the overall strength of your SEO-based marketing plan. Perhaps you didn’t know that internal links can be almost as valuable. What are internal links? An internal link sits within the text or images of a webpage, and directs the user to another page … Read More
How to Add Your Business to Google My Business
Presence on the internet is a great way to gain free publicity, no matter what line of business you are in. Google’s business directory is one of the best places for this – and here is how you can start drawing new, local customers in a matter of weeks. What is Google My Business? Google … Read More
How to Use Google Search Console: 7 Metrics to Watch
PLEASE! Before you read this article, check out our guide on the 5 most common SEO mistakes (and how to fix them). These two articles work hand-in-hand to ensure your website is well optimised and able to rank in Google. Happy optimising! Without a doubt, Google Search Console is a valuable source of information for … Read More
Understanding and Optimising Landing Pages
Google searches are a powerful gateway directing customers to your website, and the first page they encounter after following a link – known as a landing page – can greatly influence their decision whether to stay or navigate away. What is a landing page? When a user visits your website, they will “land” on a … Read More