Insight & Opinion

Digital marketing best practice, guides and a little bit of opinion.

How Small Businesses Can Compete With Big Ones in Google

May 29, 2016By Ben CopeContent Strategy No Comments

As a small business, successfully competing against established giants on the search engine scene can seem unattainable. Or is it? With the right focus and the implementation of smart SEO strategies, you can seize opportunities others overlooked. In this article, we uncover proven strategies that can elevate the competitiveness of small businesses.   Can Small Businesses Get … Read More

Google Penalties: the Causes and Solutions

May 23, 2016By Ben CopeAnalytics Insight No Comments

Google can penalise your website – usually for two reasons: you either provide low quality content or you’ve used manipulative methods in an effort to boost your rankings. So, can you recover? What is a Google Penalty? Search engine giant Google consistently takes steps to prevent websites from artificially promoting themselves in search result rankings.  It … Read More