Robots.txt is a way of telling search engine crawlers what they can and can’t access. Here, we take you through its benefits and how to use robots.txt on your site. PLEASE! Before you read this guide, please check out our quick guide on the pages you should block Google from crawling. Improve your crawl efficiency and … Read More

Affiliate pages are often dismissed as low-quality content. Here, we explain how to make better affiliate pages which actually add value to your site and contribute to your ranking on Google. What is an affiliate program? An affiliate program is an automated marketing program in which a web advertiser recruits webmasters to place a company’s … Read More

H1 tags are a useful way of signposting content and making articles more readable. But how much do H1 tags affect SEO? Here, we explain what H1 is, its appropriate usage and the matter of multiple H1 tags, and how to use H1 for SEO. Be sure to check out this other great article: How … Read More

You’ve likely heard of black hat SEO and white hat SEO, but what is grey hat? Here, we answer the question what is grey hat SEO and help you evaluate whether you should be using it on your site. Contents What is Grey Hat SEO? Not to be assumed as simply a halfway point between black … Read More

Google favours useful, user friendly websites. Here, we explain what white hat SEO is and how it will sustainably boost your rankings more than black hat SEO methods ever will. What is White Hat SEO? The opposite of black hat SEO, white hat SEO is the use of optimisation methods that improve your search ranking … Read More