In-house SEO Costs Guide

In-house SEO Costs Guide

May 30, 2016By Ben CopeContent Strategy

When it comes to SEO you can always attempt to handle your own efforts. But you should know what it takes to be successful and effectively boost your rankings. Let’s take a look at the real inhouse SEO costs, and whether it’s an effective model for your business. The exact cost of doing your own … Read More

How Small Businesses Can Compete With Big Ones in Google

How Small Businesses Can Compete With Big Ones in Google

May 29, 2016By Ben CopeContent Strategy

As a small business, successfully competing against established giants on the search engine scene can seem unattainable. Or is it? With the right focus and the implementation of smart SEO strategies, you can seize opportunities where others overlooked. In this article, we uncover proven strategies that can elevate the competitiveness of small businesses.   How To Improve … Read More

How to Use Keywords on Your Website

How to Use Keywords on Your Website

May 27, 2016By Ben CopeSearch Engine Optimisation (SEO)

Keyword optimising involves implementing the right keywords so that your website can be recognised for a particular field. With accurate focus, you can beat your competitors out of the top spot and provide more relevant content for your visitors. We delve into how to use keywords on your website to increase your website ranking.   How To … Read More

Does Bounce Rate Affect Google Rankings?

Does Bounce Rate Affect Google Rankings?

May 25, 2016By Ben CopeAnalytics Insight

There has been some debate over the last few years as to whether search engines like Google use bounce rate as a ranking signal. To figure this out, let’s take a quick look at the history of bounce rate and its relationship with search engines. It stands to reason that bounce rate would directly affect … Read More