How Doorway Pages Hurt Your Site’s SEO
Doorway pages add no new value to a site and inconvenience users, so it makes sense that Google has taken action to penalise use of them. Here, we answer the question what are doorway pages and explain why you should avoid them. What are doorway pages? Doorway pages are low-quality pages created to rank well for … Read More
Why Badware is Bad
Badware is called badware for a reason. Here, we go through different types of badware and explain how to check your site is free from malicious threats. What is badware? Badware is software that is installed on a user’s computer without their knowledge or consent. It disregards a user’s choice about how their computer or network is … Read More
84 Best SEO Tips for Beginners
There’s a wealth of SEO techniques and tactics for you to consume online, however not all of them are straightforward to apply and can take some time to implement. Here are the best SEO tips for beginners which include actionable and essential SEO tactics for better search engine results. SEO Tips for Beginners Let’s jump right in. Use … Read More
Google AdWords Remarketing Campaign Guide
Remarketing campaigns are an essential and effective tactic in your PPC strategy. Statistics show that 81% of online consumers research for over two months before taking the decision to purchase. This is where Google AdWords gives marketers a distinct advantage. Google AdWords are the boxes you find appearing in search results. They are flagged up … Read More
Google Possum & Penguin 4.0: Who’s Affected?
With Google having frequently rolled out updates over the past few years, it doesn’t come much as a surprise any more to those who dabble in SEO. On September 1st, we started to see Google’s Possum update being rolled out, affecting our organic results. The Penguin 4.0 update seemed to follow close behind with it’s … Read More
SEO Trends 2017: We Dust Off The Crystal Ball
2017 is just around the corner and an exciting year for the SEO universe. So what can we expect this time round? It’s difficult to say, but here we’ve pulled together the most popular SEO trends 2017 which we may encounter. Is Google’s AMP here to stay? Accelerated Mobile Pages, or AMP, are conceived … Read More