What are Internal Links (And Do You Need Them)?

May 15, 2016By Ben Cope

A lot has been said about the contribution of external links to the overall strength of your SEO-based marketing plan. Perhaps you didn’t know that internal links can be almost as valuable. What are internal links? An internal link sits within the text or images of a webpage, and directs the user to another page … Read More

How to Add Your Business to Google My Business

May 15, 2016By Ben Cope

Presence on the internet is a great way to gain free publicity, no matter what line of business you are in. Google’s business directory is one of the best places for this – and here is how you can start drawing new, local customers in a matter of weeks. What is Google My Business? Google … Read More

How to Use Google Search Console: 7 Metrics to Watch

May 11, 2016By Ben Cope

PLEASE! Before you read this article, check out our guide on the 5 most common SEO mistakes (and how to fix them). These two articles work hand-in-hand to ensure your website is well optimised and able to rank in Google. Happy optimising! Without a doubt, Google Search Console is a valuable source of information for … Read More

Understanding and Optimising Landing Pages

May 10, 2016By Ben Cope

Google searches are a powerful gateway directing customers to your website, and the first page they encounter after following a link – known as a landing page – can greatly influence their decision whether to stay or navigate away. What is a landing page? When a user visits your website, they will “land” on a … Read More

What is Off Page SEO and How Is It Used?

April 28, 2016By Ben Cope

When it comes to improving your website’s ranking within search engines, there are a few elements to consider. Off page SEO is one of the most important aspects of your success. Here, we answer the question “What is off page SEO?” and explain how you can use it to improve your brand’s position online. Once … Read More

On Page SEO: What Is It and How Do I Do It?

April 28, 2016By Ben Cope

On page SEO is one of the most important aspects to consider when it comes to optimising your website to rank well in search engine results. Let’s take a closer look at what on page SEO is and how you can use it to benefit your business and brand online. What is On Page SEO? … Read More