We all know how important good content is. But how do you get the best content to rank well in search engines? Let’s take a look at how you can choose the best keywords for website optimisation. What is a keyword? Keywords can be found throughout websites, internet resources pages, blogs and even photo sharing … Read More
Search Engine Optimisation (SEO)
What are Internal Links (And Do You Need Them)?
A lot has been said about the contribution of external links to the overall strength of your SEO-based marketing plan. Perhaps you didn’t know that internal links can be almost as valuable. What are internal links? An internal link sits within the text or images of a webpage, and directs the user to another page … Read More
How to Add Your Business to Google My Business
Presence on the internet is a great way to gain free publicity, no matter what line of business you are in. Google’s business directory is one of the best places for this – and here is how you can start drawing new, local customers in a matter of weeks. What is Google My Business? Google … Read More
Understanding and Optimising Landing Pages
Google searches are a powerful gateway directing customers to your website, and the first page they encounter after following a link – known as a landing page – can greatly influence their decision whether to stay or navigate away. What is a landing page? When a user visits your website, they will “land” on a … Read More
What is Off Page SEO and How Is It Used?
When it comes to improving your website’s ranking within search engines, there are a few elements to consider. Off page SEO is one of the most important aspects of your success. Here, we answer the question “What is off page SEO?” and explain how you can use it to improve your brand’s position online. Once … Read More
On Page SEO: What Is It and How Do I Do It?
On page SEO is one of the most important aspects to consider when it comes to optimising your website to rank well in search engine results. Let’s take a closer look at what on page SEO is and how you can use it to benefit your business and brand online. Contents What is On Page … Read More
SEO Glossary – The Jargon Explained
SEO terms explained There’s no getting away from it; the Search Engine Optimisers and Search Engine Marketers of this world love to use complicated terminology, from SEO to PPC and robots to white hats. Never fear! We’ve got them covered them in this easy to understand SEO glossary of all the terms and acronyms you’re likely to find … Read More