Why You Should Avoid Plugins on Mobile Pages
Although you might think they add value to a page, using plugins on mobile pages can actually lower your ranking. Here, we explain what plugins are and how they affect ranking. What is a plugin? A plugin is a piece of software code that enables a browser to process certain types of web content that it otherwise … Read More
Don’t Use Hidden Text on Your Website
What is hidden text? As the term would suggest, hidden text is any text that is not visible to a user. Typically, hidden text is words on a web page that are the same colour as a background, making it invisible to users but still visible to search engine spiders. Hidden links are simply when … Read More
Viewport: How to Make Mobile Responsive Pages
No one likes sites that aren’t adapted for their device. Here, we explain how to make mobile responsive pages for various screen sizes. To specify how your pages render on different devices, you use a viewport. What is a viewport? A viewport determines how a web page will appear on a mobile device. Without a viewport, … Read More
Why You Should Use “If Modified Since”
With billions of pages to crawl daily, it makes no sense for Google to go over a page that hasn’t changed. This is where the If Modified Since header comes in. PLEASE! Before you read this guide, check out our carefully compiled Technical Audit Checklist guide. We guarantee if you follow this guide you’ll see … Read More
Avoid Using Session IDs
Here, we offer a succinct explanation of what session IDs are and how they can lower your site’s ranking. What are session IDs? A session ID is a unique number that a site’s server assigns a user for their visit. some servers create session IDs by simply increasing numbers, though most servers use algorithms that … Read More
Quick Content Audit Template For WordPress
The quality of content you publish on your website is a direct reflection of the service you provide. Therefore, running an audit of your existing content ensures you are projecting the right image. Our content audit template will help you to determine the strengths and weaknesses of your website, which pages are driving traffic and … Read More