Technical SEO audits give you critical insights. They show you how your website is performing and highlight areas that can be improved in order to rank higher in search engine results. But before you dive into the deep, deep pool that is a technical SEO audit, get the basics right first. This guide shows you … Read More
Author: Lian Brooks
Best JavaScript Setup for Mobile Pages
JavaScript has a big impact on mobile SEO. Here, we explain the how disallowing crawling of JavaScript and CSS can hurt your mobile rankings and go through the best setups for JavaScript. If you want to learn more about best JavaScript practices for web pages, check out our piece on render-blocking JavaScript. What is Javascript? JavaScript is … Read More
How “Sneaky Redirects” Affect Site Quality
Here, we explain what Google deems a “sneaky redirect”, why they lower site quality and how to ensure you don’t have any on your site. What is a redirect? A redirect takes a visitor to a different URL to the one they originally requested. In a lot of cases, it makes perfect sense to redirect … Read More
Why Using Link Schemes To Get More Links Is Bad
Generally, link schemes are in place to try and manipulate and boost a page’s ranking in Google. However, participating in link schemes can sometimes hinder more than help you. Here, we explain what link schemes are, why they’re not the best way to get links, and how they could be negatively affecting your site’s ranking. What is … Read More
Text vs Image: Why You Should Use Text to Improve SEO
Satisfying, visually pleasing site content is made using text and images in conjunction. However, search engines favour text above image, and it’s well worth knowing this when creating content. To understand why you should use text to improve SEO, take note of this key information. Why is text better than images? Text is more easily … Read More
Block Google using robots.txt or htaccess
There are certain pages of a site that can lower a domain’s ranking on Google. Here, we establish what types of pages these are why you should block Google from pages using robots.txt. Why should I block Google from my site? Good question. Initially, blocking Googlebot from scanning some of your site’s pages might seem counterproductive … Read More
How to Use Robots.txt Files
Robots.txt is a way of telling search engine crawlers what they can and can’t access. Here, we take you through its benefits and how to use robots.txt on your site. PLEASE! Before you read this guide, please check out our quick guide on the pages you should block Google from crawling. Improve your crawl efficiency and … Read More
Making Affiliate Pages Google Will Love
Affiliate pages are often dismissed as low-quality content. Here, we explain how to make better affiliate pages which actually add value to your site and contribute to your ranking on Google. What is an affiliate program? An affiliate program is an automated marketing program in which a web advertiser recruits webmasters to place a company’s … Read More
How to Use H1 Tags for SEO
H1 tags are a useful way of signposting content and making articles more readable. But how much do H1 tags affect SEO? Here, we explain what H1 is, its appropriate usage and the matter of multiple H1 tags, and how to use H1 for SEO. Be sure to check out this other great article: How … Read More
A Guide to Making the Best Site Maps Possible
Our comprehensive guide to help you understand site maps and to create the best site map possible for your website. Note: Want to know about website structure beyond sitemaps? Check out our post on the best website structure to learn the best practice on everything from internal links to cornerstone content! Contents What is a site … Read More