You’ve likely heard of black hat SEO and white hat SEO, but what is grey hat? Here, we answer the question what is grey hat SEO and help you evaluate whether you should be using it on your site. What is Grey Hat SEO? Not to be assumed as simply a halfway point between black hat … Read More
Google favours useful, user friendly websites. Here, we explain what white hat SEO is and how it will sustainably boost your rankings more than black hat SEO methods ever will. What is White Hat SEO? The opposite of black hat SEO, white hat SEO is the use of optimisation methods that improve your search ranking … Read More
Doorway pages add no new value to a site and inconvenience users, so it makes sense that Google has taken action to penalise use of them. Here, we answer the question what are doorway pages and explain why you should avoid them. What are doorway pages? Doorway pages are low-quality pages created to rank well for … Read More
Badware is called badware for a reason. Here, we go through different types of badware and explain how to check your site is free from malicious threats. What is badware? Badware is software that is installed on a user’s computer without their knowledge or consent. It disregards a user’s choice about how their computer or network is … Read More