It’s difficult to generate content that will strike gold time and time again, so we’re tempted to reuse posts that proved successful. Fortunately, Google agrees with this approach, in fact, even encourages it. We explore the question to whether or not you should recycle your old content. Republishing Old Content Online activity is the key to user … Read More
Many people are familiar with social media sites, and some are also familiar with SEO. Combining social media and SEO strategy gives you social SEO, an effective way of increasing your rankings. Here we’ll answer the question ‘What is social SEO?’ and explain how you can benefit from it. You don’t necessarily need to use social SEO … Read More
Google+ didn’t exactly share the same success as Facebook and Twitter, but it doesn’t mean it holds zero value. Around 22% of online users visit Google+ at least once a month so this could be a good opportunity for your website. We take a look at whether Google+ is dead, what’s in store for the platform, and … Read More
Optimization of your website doesn’t end with homepage text and metadata, since other elements can have just as much impact on your ranking. We will examine some of the available tools you can use to turn images into a core component of your SEO strategy. What is image SEO? To ensure that your website … Read More
When it comes to SEO you can always attempt to handle your own efforts. But you should know what it takes to be successful and effectively boost your rankings. Let’s take a look at the real inhouse SEO costs, and whether it’s an effective model for your business. The exact cost of doing your own … Read More
As a small business, successfully competing against established giants on the search engine scene can seem unattainable. Or is it? With the right focus and the implementation of smart SEO strategies, you can seize opportunities others overlooked. In this article, we uncover proven strategies that can elevate the competitiveness of small businesses. Can Small Businesses Get … Read More
Keyword optimisation allows your website to be recognised by search engines for a particular field. This way you can beat your competitors to the top spot and provide your visitors with more relevant content. We delve into how to use keywords to increase your website ranking. What is a keyword? Keywords can be found throughout websites, internet resources … Read More
Deciding on which keywords to target can mean the difference between rising up the ranking ladder, or falling down. From backlink analysis to competitor analysis, there are numerous ways to determine your keyword focus and gain a competitive edge. In this article, we take you through some simple steps to ensure your website can reach its ranking … Read More
Google can penalise your website – usually for two reasons: you either provide low quality content or you’ve used manipulative methods in an effort to boost your rankings. So, can you recover? What is a Google Penalty? Search engine giant Google consistently takes steps to prevent websites from artificially promoting themselves in search result rankings. It … Read More
We’re half way into another year, and new trends in SEO strategies are really beginning to take shape. So let’s skip the long-winded intro and jump straight in shall we? New approach to content It’s about time really. The standard of written content across the web has been cringe worthy for some time now and … Read More