Shopify vs BigCommerce

October 23, 2017By Ben CopeTips No Comments

When it comes to Shopify vs BigCommerce, they’re both big-hitters in the SAAS ecommerce world. Although Shopify is arguably the ‘go to’ instant ecommerce platform thanks to its prolific advertising campaigns both are powerful and very popular. BigCommerce is a great Shopify alternative. Our overview of both platforms, their pros, cons and costs will help … Read More

Magento vs WooCommerce

October 22, 2017By Ben CopeTips No Comments

When it comes to e-commerce platforms, Magento vs WooCommerce is a common question because both are very capable self-hosted ecommerce solutions. While Magento does have a SAAS cloud option, it is very expensive compared to WooCommerce. Although both are powerful and very popular, you won’t find many heavyweight brands using Woo but that’s not to … Read More

Shopify vs WooCommerce

October 22, 2017By Ben CopeTips No Comments

When it comes to Shopify vs WooCommerce, both are great options for small to medium-sized businesses. Where Shopify is slightly quicker to set up, WooCommerce is better for customisation. So you need to think about where you’re at with your store, how quickly you want to get going vs how much flexibility you want in … Read More

Shopify vs Magento

October 22, 2017By Ben CopeTips No Comments

When it comes to e-commerce platforms, you couldn’t get two more different than Shopify vs Magento. Although both are powerful and very popular, that’s about where the similarities end. Here’s our overview of both platforms, their pros, cons and costs. What is Shopify? Online business owners with an eCommerce website need a shopping platform that … Read More

Google AdWords Remarketing Campaign Guide

December 12, 2016By Ben CopePaid Search (PPC) No Comments

Remarketing campaigns are an essential and effective tactic in your PPC strategy. Statistics show that 81% of online consumers research for over two months before taking the decision to purchase. This is where Google AdWords gives marketers a distinct advantage. Google AdWords are the boxes you find appearing in search results. They are flagged up … Read More

Google Tag Manager: A Step-by-step Setup

September 7, 2016By Ben CopeAnalytics Insight No Comments

In case you need a simple and convenient way to track your online marketing, Google Tag Manager could be the best solution available free of charge. Marketing and customer outreach are not secondary functions for a company – these areas are essential for good financial results, and can’t be left to chance. The best way … Read More

Small Business Website Options

July 27, 2016By Ben CopeContent Strategy No Comments

Taking your business online for the first time can be a daunting experience, particularly if you don’t know where to start. However, there’s good news. Your business can begin to build digital traction if you know where to start looking. In this article, we look at the best and cheapest options for small businesses ready to move … Read More