We don’t need to tell you that the world has changed a lot over the past 6 months and that it’ll continue to do so over the next 6 months too.

Businesses that were more traditional in their approach might find themselves having to quickly embrace the web and all the opportunities it can offer. But where to start?

Here at The Content Works we thought we’d set a challenge for some of the best minds in the industry.

The Challenge

The premise is simple: You’re a relatively new bicycle shop, with a basic website and a Facebook page that you update as and when you have time. You sell bicycles, clothing and accessories and you have a steady stream of customers wanting their bicycle serviced and tyres replaced.

Most of your customers are drop-ins with a bit of word-of-mouth. Thanks to the recent pandemic, cycling is enjoying a surge, so business is doing well.

You don’t sell online and while you feel there’s a market to sell to, you think you could be making more people aware of your physical shop as well as building online sales. You know that you need to invest in your digital presence but you have no idea what you should be doing. You have a budget of £10,000 and you’d like to think that budget will be sending you customers for a couple of years to come.

What would you do?

Get Involved

We’re currently contacting the industry for their tips, strategy and insight. We’ll publish all their responses here, to help anyone who’s looking to start a new business or boost their existing one during the fallout of the coronavirus pandemic.

If you’re a digital marketing pro and you want to contribute, please email your entry to hello – at – thecontentworks.uk and we’ll get back to you straight away.

We’ll publish the full article here on the 3rd of July.

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