The Challenge
UK-based Good Broker Guide offers advice to professionals in the world of finance. We were hired to consult on the team’s plan to move to a new domain that reflected their ambition to provide a wider range of services and to attract a larger audience.
The Solution
The existing site was located on a .co.uk domain and although the company is based in the UK, its advice is relevant to investors around the world. We discussed the variables involved in domain migration and suggested that a move to a .com domain would ultimately ensure that the new website, Good Money Guide, could reach the largest possible audience through Organic Search.
As part of this campaign, we provided technical consulting and strategy, including:
- Technical SEO review of the platform
- Redirection mapping and testing
- Organic traffic analysis
- Full website migration
- Go-live support (traffic monitoring, Google Search Console configuration, rank tracking)
- Post-migration server log-analysis