Website Speed Optimisation
Our Website Speed Optimisation audit benchmarks the page load speeds for the top five pages on your site, then provides optimized assets including code, images and other page load speed insights which your developers or our team can apply. We'll then retest your website and demonstrate your gains. Afterall, no-one likes waiting.
An audit from The Content Works is a bespoke, personal service and will be supplied as an actionable report outlining all your issues and our recommendations on how to fix them.
We can help you make your website lightning fast and get the sales and rankings it deserves by removing any bottlenecks, reducing file sizes and the total number of files required to render your website’s pages.
We’ve dramatically improved the page load speeds of websites on all types of platforms, from WordPress installs with under ten pages, to eCommerce websites and custom platforms with over 10,000 pages.
We’ll benchmark the page load speeds of your website’s top-three pages, then provide optimized assets including code, images and other page load speed insights which your developers or our team can apply.
We then re-test your pages to demonstrate your gains. Lightning-fast webpage load speeds amplifies visitor engagement, retention, and boosts sales.
We analyse your waterfall, that is, the files required to load your web pages and the order in which they’re requested, loaded and rendered. From here we can spot bottlenecks and key areas where page load speed can be improved.
Common platforms like WordPress, Drupal and add-ons like WooCommerce are great but plugins can generate duplicate and bloated code and multiple file requests. We’ll condense and optimise these files.
Images are often overlooked by web developers and are often the largest files on a web page adding to the time its takes for a page to load, agitating users. We’ll check your image sizes, format and compression then optimise your images to reduce their physical file sizes. We’ll also check you’re not adding to a page’s load time by requesting a large image which has to be rendered to a smaller size in the user’s browser.
We’ll ensure your code is correctly positioned to ensure above-the-fold content is prioritised. Code incorrectly added to the <head> or <body> elements of the page prevent it being correctly rendered.
Uncompressed content hurts users with bandwidth restrictions, i.e users on mobile devices. Serving uncompressed code and assets is the fastest way to turn users away. We’ll check for and enable GZIP compression.
Caching files on a user’s device means that they don’t need you to send them every file every time they load another page on your site. You can reduce response and rendering times by caching static assets such as images, reducing the number of client-server round trips required to render the page.
Content Delivery Networks
A vital tool to help you shave every last millisecond from your website’s load speed is to use a CDN, a network of servers around the world that hold cached copies of your website’s pages. User’s are then served these pages from a server closest to their geographic location - an essential performance boost.
“It’s great working with Ben at The Content Works, he’s obviously very knowledgeable but able to explain in non-technical terms we can understand. He was able to outline realistic time frames and set expectations so we knew what was going to happen and what we would achieve within our budget.”Mark Chandler – Managing Director, Vale Furnishers
“I’d thoroughly recommend these guys. I know quite a lot about SEO but The Content Works uncovered a ton of issues and gave really clear, practical guidance about what was a priority and what was merely a nice-to-have. I’ll commission another audit in a year or two’s time, just to make sure we’re still on track.”Harry Bingham, Managing Director, The Writers’ Workshop
“Excellent service. The Audit was worth every penny and helped me understand my website better. From this I’ve been able to improve the user experience, speed of loading and google ranking. For us as a business having our website perform at it’s best is vital and The Content Works helped us do this. Highly recommended.”Lucas Hutchings – Managing Director, Image Automotive