seo consultant london

A trusted freelance SEO consultant.

I'm an SEO expert with over a decade of experience. I specialise in website audits and optimising websites to rank better in search engines, driving more traffic, awareness and sales.

As a trusted consultant, I take care of your website's performance and search engine visibility - so you can focus on managing your business.

If you're looking for an SEO consultant with a wide range of skills and years of experience, I'm your man!

I'm ready, what can you do for me?


Why you should hire an SEO expert:


Search Engine Optimisation

While SEO techniques vary, one constant is that it's one of the best ways of driving sales. Organic traffic has intent; people are searching for services and products you offer and therefore organic traffic converts well. It's important to know what keywords you're ranking for and where you're ranking. From here you can prioritise and optimise your content to drive more meaningful traffic that converts to sales.


Website Audits

I provide white-label audits for many SEO, Digital Marketing and Brand agencies across the UK - acting as their in-house SEO expert - and can provide the same service directly to you. My audits range from technical website audits, to speed, content and PPC - highlighting areas of your site to optimise. Thorough website audits are one of the fundamentals of SEO that many agencies cut corners on because to do them properly takes time but gets the best results. 


Competitor Analysis

One of the best ways to drive more traffic, awareness and sales is to go looking for new opportunities. As an experiences consultant, I can help you establish those opportunities and help you make better decisions by understanding the size of your market, your competition and what you need to do in order to compete well. This includes SEO optimisation, content creation and other SEO consultancy work.


Content Marketing

Over the past 15 years, I've published class-leading magazines and websites and worked for some of the UK's leading publishers. I understand what good content looks like, how to publish content that ranks well and how to optimise content that doesn't. I can advise your team on best practice, plan your content strategy or optimise your existing content to drive more business.


As a freelance SEO consultant, I take great interest in my client's business. Unlike most SEO agencies, I don't outsource optimisation work.

I have worked with companies across the UK but the majority of my clients happen to be in West London. Over the past 12 months I have worked with clients in: Barnes, Battersea, Belgravia, Chelsea, Clapham, Fulham, Hammersmith, Kensington, Putney, Richmond, Wandsworth and Wimbledon

Don't just take my word for it

ed marriage 1 e1494082145269 - SEO Consultant in London

“Ben at The Content Works has an excellent understanding of all aspects of SEO but most of all we chose to work with him because we trust him completely, he’s down to earth and pragmatic. He takes time to understand our business and makes practical recommendations that make a real difference. There’s no lofty theory, just sound advice based on the realities.”
Ed Marriage – Publishing Director, Factory Media


Recent SEO consultancy projects:



Meaningful rankings

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We optimised the brand pages for one of the UK's leading furniture retailers, Vale Furnishers in Surrey.  We increased the number of brand landing pages ranking in the Top 20 Google results by five times (from 11 to 55 pages), increasing monthly visitors by 21%.



Competitor analysis

competitor research

Scotsdales is one of the UK's leading garden centres. As part of their move from a custom CMS to Magento, our competitor analysis helped Scotsdales' agency in Putney develop their site architecture to ensure their new website improved their standing in Google.



Position 1 in local search

search engine optimisation

Our meticulous competitor analysis and keyword research helped Sentry, a self-storage company in Hampshire, achieve over 20 number-one positions for local keywords just weeks after launching, driving meaningful qualified leads.



128% increase in visitors

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Our research and optimisation work, as part of our SEO site audit, helped increase London-based industry-leading cycling website, Total Women's Cycling's figures, from 89,252 to 203,842 monthly users in just 6 months  -  a 128% increase.

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Why choose me as your SEO consultant?


What I do

From our initial contact to the end of your project, you'll always work directly with me. All my clients expect great results and I work hard to ensure we set realistic goals and we work towards those goals in a logical and measurable way. I keep on top of the fast-moving world of SEO so you don't have to. Every client's project is unique and bespoke to their needs.


What I don't

I don't outsource any optimisation work. I won't 'have a go' at optimising your website and hope for the best - my methods are proven. I don't use any underhand Black Hat SEO techniques that could risk your site being penalised. I don't promise #1 rankings in Google - anyone that does isn't being honest. I won't disappear, leaving you with a broken website. 


Here's what my clients say about what my website consultancy services mean to them:

Harry Bingham, Managing Director, The Writers’ Workshop

“I’d thoroughly recommend these guys. I know quite a lot about SEO but The Content Works uncovered a ton of issues and gave really clear, practical guidance about what was a priority and what was merely a nice-to-have. I’ll commission another audit in a year or two’s time, just to make sure we’re still on track.”

Harry Bingham, Managing Director, The Writers’ Workshop
Robin Winch, Partner, Bennett Winch

“As a purely e-commerce player, we need to ensure our website is hitting the right markers and driving maximum sales. Ben and his team are experts in this area and turned around a solid audit in under a week, then took the time to talk me through it in detail. Will be working with them again in the future.”

Robin Winch, Partner, Bennett Winch
Mark Chandler – Managing Director, Vale Furnishers

“It’s great working with Ben at The Content Works, he’s obviously very knowledgeable but able to explain in non-technical terms we can understand. He was able to outline realistic time frames and set expectations so we knew what was going to happen and what we would achieve within our budget.”

Mark Chandler – Managing Director, Vale Furnishers
website audit
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How the SEO consultancy process works:


1. We discuss your needs

Any SEO expert is only as good at the information they can analyse and that's why it's important for us to have a discovery phone call. We can talk about your project, establish your needs and set your SEO and website goals. Contact me on 0207 305 55 99 to get started.

2. Audit and optimise your site

I get to work, analysing your site, benchmarking everything from load speed to organic search ranking. During my initial consultancy, I report back to you with my findings and suggestions on areas that can be optimised. You and I then decide on the best course of action.

3. Report and feedback

I report all my findings, optimisation work and suggestions for continued SEO best practice in a hand-compiled report. This ensures you benefit from the SEO consultancy work and stay on the right path following my consultancy.


Accelerate your sales with my SEO consultancy services

Get an unbiased opinion on what is and isn't performing on your website from a leading SEO expert.

Contact me on or through the contact form or give me a call on 0207 305 55 99.

If you know what you want from an SEO consultant, that's great. If you know you need to improve but aren't sure where to start, I can help there too. Call for your free consultation.