seo consultant london

A trusted freelance SEO consultant.

I'm a SEO expert with over a decade of experience. I specialise in website audits and optimising websites to rank better in search engines, driving more traffic, awareness and sales.

I take care of your website's performance and search engine visibility - so you can focus on managing your business.

I'm ready, let's get going!


My core areas of expertise:


Search Engine Optimisation

While SEO techniques vary, one constant is that it's one of the best ways of driving sales. Organic traffic has intent; people are searching for services and products you offer and therefore organic traffic converts well. It's important to know what keywords you're ranking for and where you're ranking. From here you can prioritise and optimise your content to drive more meaningful traffic that converts to sales.


Website Audits

I provide white-label audits for many SEO, Digital Marketing and Brand agencies across the UK and can provide the same service directly to you. My audits range from technical website audits, to speed audits, content and PPC - highlighting any aspects of your site that can be improved. Thorough website audits are one of the fundamentals of SEO that many agencies pay lip-service to. 


Competitor Analysis

One of the best ways to drive more traffic, awareness and sales is to go looking for new opportunities. I can help you establish those opportunities and help you make better decisions by understanding the size of your market, your competition and what you need to do in order to compete well.


Content Marketing

Over the past 15 years, I've published class-leading magazines and websites and worked for some of the UK's leading publishers. I understand what good content looks like, how to publish content that ranks well and how to optimise content that doesn't. I can advise your team on best practice, plan your content strategy or optimise your existing content to drive more business.


As a freelance SEO consultant, I take great interest in my client's business. Unlike most SEO agencies, I don't outsource optimisation work.

Don't just take my word for it

ed marriage 1 e1494082145269 - SEO Consultant in London

“Ben at The Content Works has an excellent understanding of all aspects of SEO but most of all we chose to work with him because we trust him completely, he’s down to earth and pragmatic. He takes time to understand our business and makes practical recommendations that make a real difference. There’s no lofty theory, just sound advice based on the realities.”
Ed Marriage – Publishing Director, Factory Media


Recent SEO consultancy projects:



Meaningful rankings

seo audit

We optimised the brand pages for one of the UK's leading furniture retailers, Vale.  We managed to increase the number of brand landing pages ranking in the Top 20 Google results by five times (from 11 to 55 pages), increasing monthly visitors by 21%.



Competitor analysis

competitor research

Scotsdales is one of the UK's leading garden centres. As part of their move from a custom CMS to Magento, our competitor analysis helped Scotsdales develop their site architecture to ensure their new website improved their standing in Google.



Position 1 in local search

search engine optimisation

Our meticulous competitor analysis and keyword research helped Sentry, a self-storage company, achieve over 20 number-one positions for local keywords just weeks after launching, driving meaningful qualified leads.



128% increase in visitors

twc thumbnail - SEO Consultant in London

Our research and optimisation work, as part of our SEO site audit, helped increase industry-leading cycling website, Total Women's Cycling's figures, from 89,252 to 203,842 monthly users in just 6 months  -  a 128% increase.

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Why choose me as your SEO consultant?


What I do

From our initial contact to the end of your project, you'll always work directly with me. All my clients expect great results and I work hard to ensure we set realistic goals and we work towards those goals in a logical and measurable way. I keep on top of the fast-moving world of SEO so you don't have to. Every client's project is unique and bespoke to their needs.


What I don't

I don't outsource any optimisation work. I won't 'have a go' at optimising your website and hope for the best - my methods are proven. I don't use any underhand Black Hat SEO techniques that could risk your site being penalised. I don't promise #1 rankings in Google - anyone that does isn't being honest. I won't disappear, leaving you with a broken website. 


Here's what my clients say about what my website consultancy services mean to them:

Jonathon Bates – Managing Director, Thomond

“We have worked with The Content Works on a number of projects where their audits and analysis have been vital in helping us to identify areas where our client’s websites can be improved. The recommendations made have a significant impact on improving the effectiveness and conversion, which in turn drives a greater ROI for our clients.”

Jonathon Bates – Managing Director, Thomond
Robin Winch, Partner, Bennett Winch

“As a purely e-commerce player, we need to ensure our website is hitting the right markers and driving maximum sales. Ben and his team are experts in this area and turned around a solid audit in under a week, then took the time to talk me through it in detail. Will be working with them again in the future.”

Robin Winch, Partner, Bennett Winch
Mark Chandler – Managing Director, Vale Furnishers

“It’s great working with Ben at The Content Works, he’s obviously very knowledgeable but able to explain in non-technical terms we can understand. He was able to outline realistic time frames and set expectations so we knew what was going to happen and what we would achieve within our budget.”

Mark Chandler – Managing Director, Vale Furnishers
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Accelerate your sales with my SEO consultancy services

Get an unbiased opinion on what is and isn't performing on your website.

Contact me on or through the contact form or give me a call on 0207 305 55 99..

If you know what you want from an SEO consultant, that's great. If you know you need to improve but aren't sure where to start, I can help there too. I'll listen to what you want your site to do better, take a look at your competitors and benchmark your site. From here I can share the results with you, devise a plan and let you know where I can make a difference, how long it will take and the required budget.