Google Display Advertising
High impact branded adverts to help you reach a new audience and retarget those who have intercted with your business
What are Banner ads and Retargeting
Display Ads, sometimes known as Google Display, are high-impact graphic adverts that help promote your business or brand.
Often implemented using the Google Display Network, these adverts use contextual targeting to help you promote your business to a targeted audience.
Contextual targeting is where you specify the type of audience you want to reach, by outlining your typical customer’s behaviour, location, lifestyle or interests. Your advert is then served on websites where the content matches your campaign.
For example if you sell women’s fashion, you could launch a branding campaign to promote your sale products and those adverts would be displayed on websites such as fashion websites, celebrity news and such, therefore getting your brand infront of a targeted audience. We monitor the campaign and optimise it to ensure that more budget goes towards the areas that are driving new customers.
Retargeting is slightly different
After a user visits your website, you can retarget them when they visit other websites. Here you can show them adverts that are tailored towards the pages they have visited on your website, using the same ad spots that you would for a display campaign.
Retargeting is a great way to improve your ROI by targeting one-time visitors and turning them into repeat visitors and customers.
“It’s great working with Ben at The Content Works, he’s obviously very knowledgeable but able to explain in non-technical terms we can understand. He was able to outline realistic time frames and set expectations so we knew what was going to happen and what we would achieve within our budget.”
Mark Chandler – Managing Director, Vale Furnishers
We can build your Display campaign
We have run many effective display campaigns for our clients. We’ll work with you to understand your needs and help you establish your goals.
We’ll create a campaign based on your target audience, budget, message and timelines and then optimise it to ensure we reach your target audience.
We can design your adverts too
Even if you don’t have any creative to hand, we can help you design professional and high-impact adverts to use in your display campaign.