Organic Search Audit
Discover the keywords you're ranking for and where you rank in Google and Bing. We'll also show you where your top three rivals rank for your keywords and your keyword gaps. We'll help you establish your keyword priority list in order to increase your organic traffic and conversions.
An audit from The Content Works is a bespoke, personal service and will be supplied as an actionable report outlining all of your data and our recommendations on how to use it to your advantage.
Search engine traffic is reliable and valuable. Most users of search engines have an intent to buy or to know and make for valuable visitors. A well-executed organic search strategy will provide a steady stream of new customers.
Our Organic Search Audit gives you full visibility on the keywords that your website is being surfaced for in the most important search engine, Google and where you rank for those keywords. We'll also check the keywords that you want your website to be ranking for and show you where you rank. We'll also show you where your nominated three rivals rank for your keywords.
Your organic search landscape will show you the monthly search volumes for all keywords, to give you a clearer view on their relevance and importance.
We'll use the analytics packages connected to your website in order to gather data on your search landscape. If you don't have the right systems in place to give us full visibility, we'll set them up as part of the audit process.
Your Seed Keywords
Understanding the keywords that you want your website to be surfaced for is a vital component in any organic search campaign. We call these seed keywords and use them to give us more context on the keywords you're ranking for and to help us understand the gaps in your targeting.
We'll show you the position your keywords rank for in Google. This gives us a clear indication of the keywords providing the most traffic to your website and - often more importantly - the keywords that are under-achieving.
Your Rival's Market Share
Knowing where your rivals are ranking for the keywords in your search landscape is vital in order to help you understand the importance of a keyword, your share of the market and to learn more about your rival's content strategy in order to get you ahead and keep you ahead.
We'll highlight your priority keywords and the associated piece of content on your website that's ranking for those keywords. This priority list provides a clear guide on the keywords you need to optimise around in order to increase your organic traffic.
“Excellent service. The Audit was worth every penny and helped me understand my website better. From this I’ve been able to improve the user experience, speed of loading and google ranking. For us as a business having our website perform at it’s best is vital and The Content Works helped us do this. Highly recommended.”Lucas Hutchings – Managing Director, Image Automotive
“We have worked with The Content Works on a number of projects where their audits and analysis have been vital in helping us to identify areas where our client’s websites can be improved. The recommendations made have a significant impact on improving the effectiveness and conversion, which in turn drives a greater ROI for our clients.”Jonathon Bates – Managing Director, Thomond
“It’s great working with Ben at The Content Works, he’s obviously very knowledgeable but able to explain in non-technical terms we can understand. He was able to outline realistic time frames and set expectations so we knew what was going to happen and what we would achieve within our budget.”Mark Chandler – Managing Director, Vale Furnishers