Local Search Advertising
A cost-effective way to reach a highly-targeted active local buyers
What is Local Paid Search?
82% of smartphone users use a search engine when looking for a local product or service and 60% of these searchers go on to buy that product or service that very day.
It's obvious but if you're not being found in a search engine, you're probably not being found at all.
If you are a local service provider then you need to engage with your prospective customers in Google local search and the quickest and most measurable way to do this is with a Google Local PPC campaign.
“It’s great working with Ben at The Content Works, he’s obviously very knowledgeable but able to explain in non-technical terms we can understand. He was able to outline realistic time frames and set expectations so we knew what was going to happen and what we would achieve within our budget.”
Mark Chandler – Managing Director, Vale Furnishers
We can build and manage your Local Search campaign
A local paid search campaign is focused on getting your website in front of local searchers, who can be targeted based on their location and device.
While a local campaign tends to cost more per click than a generic campaign, they can deliver a much better return on investment as the motivation and user intent of a local searcher is greater than a generic search. For example, someone searching for 'architect in Putney' is on balance probably more likely to engage with a local business advert when compared to the same user searching for 'architect in London'.
We work closely with our clients to understand their goals, their budgets, and their target audience. We listen to your needs and help you set realistic goals so that we can set up your campaign and only launch it when you are happy.
Then we continuously track and optimise your campaign to ensure you’re getting the best return on investment.