Local SEO

If you sell to a local audience, you need to be found by them too. Are you visible?

Do your audience know you exist?

If you target a local audience for your products or services, then improved visibility is key to your success.

82% of smartphone users use a search engine when looking for a local product or service and 60% of these searchers go on to buy that product or service that very day.

It's obvious but if you're not being found in a search engine, you're probably not being found at all.

If you are a local service provider then you need to engage with your prospective customers in Google local search - a local SEO campaign will improve your online visibility and drive a highly-motivated local audience to your website.

“It’s great working with Ben at The Content Works, he’s obviously very knowledgeable but able to explain in non-technical terms we can understand. He was able to outline realistic time frames and set expectations so we knew what was going to happen and what we would achieve within our budget.”

Mark Chandler – Managing Director, Vale Furnishers

We can build your successful Local SEO campaign

Your Google My Business (GMB) listing is at the heart of your Local SEO strategy - without it, you have little chance of ranking for local searches or appearing in Google's Map Search or Local Pack results.

Ensuring your name, address and phone number (NAP) are accurate on your GMB listing and match those on your website is crucial.

As part of a Local SEO campaign, we also carry out:

  • On-page optimisation for your local terms
  • An audit of your existing citations (listings on sites like Yell.co.uk)
  • Set-up and optimisation of your Google My Business account
  • Citation audit and alignment of NAP data
  • Suggesting local citations to help increase your website's authority
  • Rank tracking to benchmark your initial rankings and track your progress.

Local SEO is about ensuring your website is shown to the right users in the right locations, driving meaningful website visitors and more enquiries over the phone and by email.

We can factor in a Local SEO campaign into a wider SEO campaign or Search Landscape project, to ensure you have full visibility of the opportunities available to you so that you can improve your visibility to your local audience.