Google Search Ads

Focus on results and ROI with a highly targeted paid search campaign

What is a Paid Search campaign?

Often called Search Advertising a paid search campaign is a great way to get your business on the top of a search engine's search results pages, giving you instant visibility for your chosen keywords.

With paid ads, you can get your business on top by bidding on the keywords that your customers are using to search for your or your competitor’s businesses. 

The beauty of a paid search campaign is that 24 hours from now, you could be driving customers with real search intent to your website.

We can help you setup a Search Advertising campaign

We work closely with our clients to understand their goals, their budgets and their target audience. We listen to your needs and help you set realistic goals so that we can setup your campaign and only launch it when you are happy.

Then we continuously track and optimise your campaign to ensure you’re getting the best return on investment.

“It’s great working with Ben at The Content Works, he’s obviously very knowledgeable but able to explain in non-technical terms we can understand. He was able to outline realistic time frames and set expectations so we knew what was going to happen and what we would achieve within our budget.”

Mark Chandler – Managing Director, Vale Furnishers

Cutting down on wastage

If you have run a paid search campaign in the past, we’ll look at your account’s history to give us as much insight as possible, so we can help you make the best decisions. When we audit a client’s PPC account, we usually find they’re bidding on irrelevant keywords and therefore wasting money on traffic that isn’t sending meaningful traffic to their website.


In an ideal world, you’ll be ranking in the top results in Google for your chosen keywords (this is known as organic search or natural listings) but this requires search engine optimisation and can take weeks, sometimes months.

While it’s entirely possible to rank well and drive traffic organically, even the best SEO campaigns use PPC to cement their brand or business in the top spots. As your SEO (organic ranking) improves, you can reduce your spend on PPC and target other keywords, focusing your budget on areas where you’re not ranking organically.

You’re in control

You can run a paid search campaign on Google AdWords or Bing Ads. We recommend running your campaign with Google as around 95% of UK searchers use Google. The larger daily search volumes in Google enable us to quickly and effectively optimise and fine-tune your search campaign.