Website Content Comparison

A forensic examination of your rivals' websites. See all of their content, their structure and their focus

The value of a Content Comparison

Part of the process of developing your content strategy is to evaluate your competitors and understand what it takes to drive meaningful traffic to your website.

As one client once said: 'I need to know if I can afford to play with these guys'.

What is a Content Comparison?

Our Content Comparison service shows you every single piece of content on your website and that of your competitors.

It's broken down into its component parts and displayed almost exactly how a search engine would see it.

You'll see a list of every URL on the site, the page title, metadata, content length, number of internal links to - and external links from - that content.

If you could X-ray a website, to see everything beneath the surface, then this is it.

How do I use a Content Comparison?

If you have a new website and want to build traffic or an existing website but you're struggling to improve your rankings and drive more traffic from organic search, then a Content Comparison can help you.

We all know the rivals who seem to rank well for keywords in your niche but how do they do it?

A Content Comparison enables you to see all of the content they've produced and how it fits with their overall website architecture.

It allows you to see the exact structure and key components of their content, which you can then apply to your competing page in order to leapfrog up the rankings.


“It’s great working with Ben at The Content Works, he’s obviously very knowledgeable but able to explain in non-technical terms we can understand. He was able to outline realistic time frames and set expectations so we knew what was going to happen and what we would achieve within our budget.”

Mark Chandler – Managing Director, Vale Furnishers

We can shine a light on your rival's content strategy

With a Content Comparison, you can compare your website with 3 rivals, to get a full understanding of the amount of content they've published, how they've structured it and the ways in which you can emulate them.