SEO for Solicitors

Digital marketing is an essential tool for the modern legal firm. Search engines drive meaningful users with high intent.

SEO for solicitors

Our Digital Marketing Services for Legal Firms

We offer a range of digital marketing services for law firms. We have over a decade of experience in SEO, PPC and Website Development.

Search Engine Optimisation
We help our clients get seen by more people in organic search, increasing the quality and volume of visitors and driving more leads.

PPC Advertising
We manage cost-effect paid search and display campaigns to help target competitive keywords, improve your brand and drive more business.

Local SEO
We can increase your local search presence and increase the number of times you're found by a local audience.

Website Development
We create bespoke and cutting-edge websites that are designed to naturally rank well in Google, load quickly on mobile devices and offer a seamless user experience

Reputation Management
We help you further increase your online reach by ensuring your past clients can share their positive experience with your audience to help drive more enquiries.


That's our mantra. If you think we've got the skills to take your business forward, then please drop us a line on 0207 305 5599 or email us on


Our intensive initial SEO audit and implementation helped this legal firm drive over 30% more visitors in just 30 days

SEO for Solicitors

In these digital times, it is vital that your law firm is able to harness the power of the internet to promote your services and engage with new prospects.

Here at The Content Works we understand that there is no one-size-fits-all solution to increase your online presence and that every client has a unique selling point that they want to capitalise on.

Our tailor-made SEO campaigns employ a wide range of Google-approved techniques that are designed to ensure you reach the right audience.  Effective SEO is an integral part of your overall marketing strategy, and one that should be left in the capable hands of professional marketeers.

All legal firms have a particular target market in mind.  The ongoing success of your business and brand is built upon the results you achieve for your clients. While personal recommendations are great, the internet is the perfect platform to reach an entirely new audience and reach the right person at the right time.

Our proven SEO services can maximise your law firm’s online visibility by placing you higher in search results, as well as ensuring that your website offers a seamless user experience.

Our Google My Business optimisation helped this firm of solicitors get a larger share of the audience on Google Map searches

Why do I need Search Marketing?

Search Marketing can be one of the most efficient tools in your advertising arsenal.  A finely-crafted SEO campaign will ensure that your website, and therefore your brand, is highly visible in organic search results every time. Search engine users have strong intent, so it's more likely that a click from search will result in a conversion.

We're specialists in Technical Website Audits and SEO. We know what it takes to build a good website that's s visible, accessible and capable of working hard while you're working hard. We can provide a finely tuned SEO strategy for your solicitors firm, to improve your organic search presence and drive high quality leads that you can convert into paying clients.

As a successful law firm, your website will be one of your most successful routes to market.  Your clients want to be able to learn more about your areas of expertise before they consider engaging with you.

A well managed website combined with an effective SEO campaign will represent the very best potential ROI across all platforms.  By choosing an external partner to manage all of your SEO requirements you can guarantee:

  • Increased traffic to your website
  • Increased visibility for your website
  • Increased leads that convert into live cases
  • Increased revenue
  • Lower cost-per-case advertising rates

Specialisms for solicitors

The nature of your business is what makes it so unique.  Whether you cover business, commercial, property, family, employment law or something else entirely, all solicitors have their own specialisms that must be considered when reaching out to attract new customers.

These aspects of your business need to be the key focus of your search optimisation strategy to ensure that you engage with your target audience. It's not  about increasing the number of visitors to your website, it's about increasing the quality of visitors to your website.

As an experienced SEO company, we deliver SEO campaigns that can distinguish between national and local requirements, broken down by specialism.

Here at The Content Works, we offer a straight-forward, five step approach to successful SEO for solicitors:

Step 1 - Understanding your place in the market

Step 2 - Undertaking keyword research

Step 3 - Benchmark your existing website's rankings and working with you to choose your priority keywords

Step 4 - Updating your existing website content or creating new pages to target your focus keywords

Step 5 - Ongoing monitoring of search engine ranking using specialist software then further content optimisation

“Excellent - have done two audits with The Content Works and both have exceeded my expectations. Both in terms of the audit and the review and implementations of the recommendations afterwards.”

Richard Berry – Managing Director, Good Money Guide

What is on-site optimisation?

We helped this employment law firm drive more meaningful enquiries from organic search

Search engine optimisation is much more than just throwing a few buzzwords into your website.  In order to reach motivated clients, it is important to review and potentially restructure the various areas of your website, to ensure that the correct pages on your website are being returned in meaningful positions in search engines in order to drive and convert visitors into clients.

As a leading provider of successful SEO for solicitors in London, we employ the use of an extensive checklist to ensure the technical capabilities of your website and the ongoing effectiveness of your online marketing.  These include, but are not limited to:

  • Developing and deploying a solid internal linking strategy to ensure users spend more time on your website
  • Creating visually-engaging and authoritative content that will instantly connect with your client's requirements
  • Managing the loading speed of your page to ensure that visitors to your website are able to access information quickly and easily
  • Compiling engaging and informative title tags and snapshots
  • Ensuring responsive mobile compatibility so that visitors to your website can perfectly see all of the information whether they are viewing on a mobile device, laptop or tablet.

Why user experience is important

User experience is defined by the way a user interacts with your website. It's not just about looks, although a good-looking website gives a great first impression. A good user experience gives your visitors the information they need in a clear and concise way and gives them confidence in your company before they've even picked up the phone.

We don't just focus on benchmarking your website and driving more traffic, we also look at your website's current visitors; where they come from, what pages they view, whether they convert and why they leave.

We offer bespoke solutions that will streamline your website and ensure exceptional user experiences, every time.


Local vs National SEO

How far you wish to spread your net is another important element of your SEO strategy.  For those looking to reach out to local clients searching for a particular specialism, finding ways to engage with them will be different from those looking for nationwide coverage.

Every client has their own specific needs when it comes ot the right audience. Our highly targeted strategy ensures your website is visible in the geographic locations you want to cover for the services you specialise in.

Local SEO campaigns

Helping legal firms generate positive reviews from past clients to increase their visibility in local searches

For local coverage, we look at ways to drives highly relevant, localised traffic to your appropriate pages. These could include using:

  • Google My Business for specific locations
  • Local landing pages to ensure that all areas of your site are optimised for local enquiries
  • Consistency across all contact details to help local searchers find you

Our optimisation of a client's Google My Business listing ensures they are now getting seen more by their target audience

National SEO campaigns

For nationwide coverage we focus on organic search results gained using effective SEO strategies that include:

  • Extensive keyword research
  • High-frequency keyword usage in unique and engaging content
  • Target keywords that are both attainable and highly likely to drive meaningful traffic
  • Ongoing competitor and conversion analysis

Will PPC help with SEO?

PPC - or Pay Per Click - is a term that often gets bandied about without much explanation. PPC is often used to describe any online advertising campaign. Although with some methods of online advertising, you don't pay per click, rather you pay for every 1,000 times your advert is shown.

A PPC campaign won't alter the position of your natural results in search engines but it can play a vital supporting role.

Most users won't know or care whether the first results they see are adverts or organic results; they just want to click the result that looks best for them. This is why a PPC campaign that supports your SEO strategy is always worth considering. While the cost-per-click for legal terms is higher than most, the right terms will drive clients that ensure you have a strong ROI.

We work with our clients to establish their list of priority keywords for their entire search marketing campaign. Where a set of keywords is very competitive - therefore harder to rank for in organic results - we encourage our clients to consider a PPC campaign to support our SEO efforts. In most cases, the PPC campaign pays for itself, with a return far higher than the initial spend.

Some clients then invest this return in their organic search campaign to ensure long-term stability and a steady stream of enquiries - even after switching off their paid search campaign.

It pays to work with professionals

Here at The Content Works, we take great care when crafting every client's website and digital marketing strategy, so you know you're in good hands.

Contact us on 0207 305 5599 to talk about your needs.

Contact us to discuss what you'd like to achieve and we'll get you on track