Search engine optimisation isn’t easy. However there are a few ‘quick-wins’ you can use now to give your site the SEO minerals it needs. In this article, we look into quick SEO tips and methods you can use right now to improve your website’s performance – and fast.
- 1 1. Ensure your sitemap is in good shape
- 2 2. How’s your robots.txt. looking?
- 3 3. Scan your site for those pesky errors.
- 4 4. Test and fine-tune your page speed.
- 5 5. Re-crawl your own site. Don’t wait for the Google bots.
- 6 6. Throw away those duplicate content.
- 7 7. Make sure your titles and descriptions are optimised for CTR.
- 8 8. Find content inspiration on your competitors’ doorstep.
- 9 9. Audit those potentially toxic backlinks.
- 10 10. Mentioned online but not linked? Just ask.
1. Ensure your sitemap is in good shape
Sitemaps are important for both users and search engines to learn all about how your site is structured and how to navigate it. For search engines, it tells them which pages should be indexed and crawled. For visitors, it enhances usability, content findability, and makes navigation easier should your site be large enough to get lost in. Double check your fresh content and make sure they’re on your site map – you wouldn’t want Google to overlook it. Need a quick technical SEO checklist? Find one here.
2. How’s your robots.txt. looking?
3. Scan your site for those pesky errors.
Rarely does it happen that a site can maintain a perfect 10/10 score for technical SEO. Changes happen and elements could be overlooked, so it’s crucial that you regularly give your site a good health check and ensure its performance is optimised. Audit your site and pay attention to your site health for the best possible results.
4. Test and fine-tune your page speed.
This is probably the fastest fix you’ll find in this ‘quick SEO tips’ article, albeit just as critical as the others. Page speed is a heavy factor that can influence your Google rankings; this important piece of information actually comes from Google themselves. Whether it’s obvious or not, it also ties into the experience of your users and could directly affect your conversions, after all, the majority of us want information, and fast. Thankfully for us, the whizzkids at Google have provided us with PageSpeed Tools so we can check the speed of our site.
5. Re-crawl your own site. Don’t wait for the Google bots.
Usually when edits are made to your website it can often take large amounts of time for Google to process it and take notice. An easy fix for this though is to re-crawl the pages yourself so Google can make note of these changes. Fortunately for us, this process isn’t too complicated; head down over to Google Search Console and start re-crawling those changes.
6. Throw away those duplicate content.
Duplicate content is bad, bad, bad for your SEO (see what I did there?) and the consequences can be nasty. Having duplicates can potentially drag your website down, or worse, get you penalised by Google. There’s a wealth of free tools available online to find duplicate content, including Copy Scape, Siteliner, or even Google Search Console, but for the more advanced users there’s Screaming Frog.
7. Make sure your titles and descriptions are optimised for CTR.
Simply put, small changes to your meta descriptions and page titles can tip the CTR scales in your favour when implemented well. Aim to entice the visitors and gain more clicks through tweaks such as amplifying your unique selling points, your competitively low prices, or even mention your brand values. However, do try to keep these descriptions as accurate as possible to the actual pages you’re writing for; the more relevant the description is to the content, the less likely your users will bounce back to Google’s search results page. Here’s a handy guide on how to write your own SEO-friendly headlines.
Stuck on writing compelling descriptions? Jump onto Google, scan your competitors, and analyse their methods so you can gain some inspiration for yourself. Keep in mind the importance of writing for users and search engines; perhaps pull in a variety of keyword combinations as opposed to simply your core keyword.
8. Find content inspiration on your competitors’ doorstep.
Generating unique and original content for your website can be hard, but it doesn’t spell the end of your content efforts. The internet is a vast, endless resource centre where your next lightbulb moment can come from. Examine the industry you’re in and analyse which types of content out there works well with users and those that don’t. Listen in carefully to the flow of content that is being distributed online by using web monitoring or social listening tools such as Buzzsumo. Determine what is working well by determining factors such as reach, likes, and shares. Check this article out for ideas on types of content you can replicate for your website.
If you want to follow specific or multiple keywords and be notified every time it’s mentioned, we recommend signing up to Google Alerts. You’ll be able to keep track of things important to you, such as your competitors, mentions of your website, or just about any keywords.
Keep on top of your backlinks; neglecting this can lead to some real dire consequences which you’ll come to regret later on down the road. An full in-depth backlink audit can take a long time but even a quick run-through can help you to pick out potentially hazardous backlinks which can lead to penalties in search engines.
Building up links to your website can often be a long, draining process for the majority of us. Fortunately you can find some success in cutting down that time by using tools such as Awario. Simply enter your own website details, such as your products or certain brands, and this tool will help to return these keywords mentioned on the internet. Look out for the keywords that are missing a backlink to your website and try to get in touch with the site owner or webmasters. Asking for a link shouldn’t be complex, and seeing as they’ve already written about you chances are it shouldn’t be too much hassle for them to fulfill this request.
Any thoughts of your own you’d like to add to our ‘Quick SEO Tips’ article? Let us know!