67% YoY growth for nightwear brand

Driving sales for Iona Debarge



Services: Website Audit


The Client

Iona Debarge is a London-based luxury nightwear brand for women and men that designs and makes beautifully crafted classic garments with a contemporary edge.  Attracting an affluent and discerning clientele, Iona creates collections that are comfortable yet elegant and beautifully made.

The Problem

As a small business, being able to maximise an online presence is vital.  Every opportunity to increase organic reach to help the business grow exponentially is key to increasing sales and brand awareness while growing the bottom line.

What We Did

We undertook a full program of website optimisation for the the client.  We discussed the business with its owner Iona, and learned more about her business, her philosophy and her wants and needs for both her business and her website.

We provided her with a potential plan of action, highlighting which areas we believed should be prioritised, as well as our own recommendations to help maximise her online presence.

We carried out in excess of 10 hours of post-audit fixes to improve the website's ability to rank in Google. This has helped Iona reach new customers with a year-on-year increase of 67% more website visitors, clocking up almost 50% more sessions, diving more new and repeat sales.

“The Content Works did a great job optimising my website and really took the time to go through everything thoroughly - thanks again!”

Iona Debarge – Managing Director, ionadebarge.com