There are plenty of on-page SEO ranking factors that you should consider if you want to optimise your website. let’s take a look at some of them and why they should never be ignored.

Your on-page factors of your website can affect search engine rankings, which is why it is important to know what they are, and how to correctly control them. If done right, you can optimise your website and get the best possible search engine results. If you are not very familiar with SEO, you can have your web developer or SEO consultant handle these factors on your behalf.

What Are On-page Ranking Factors?

On-page ranking factors refer to those factors that are almost completely in your control. It’s about the content you publish, the links and keywords you use, your site architecture and more. Similarly, you also have off-page ranking factors that refer to things you cannot directly control.

Google relies on on-page and off-page ranking factors to determine how to rank your website within search engine results. Although your SEO strategy should contain a mix of various elements, on-page ranking factors are extremely important.

Your Page Content

Your content is what makes your website. it tells Google and other search engines what your website is all about. It’s important to have good content, but what exactly is good content? From an SEO point of view, good content must be linkable and supply a demand.

The best content is that which supplies a demand. It can be written content, a video, sound or an image. But it should give readers what they need to be considered good content.

Good content should also be linkable. Create content that people want to share, and search engines will rank it better too. If you can’t link to it, search engines will likely not rank it. This includes content that is only viewable after logging in, or content that cannot be reproduced or shared.

1. Title Tag

The title tag of your website is the second most important ranking factor. Title tags are also referred to as title elements and they are used on search engine results pages (SERPs) to display a preview snippet of what a website or page is about. The title tag should be short and descriptive. It should accurately describe a web page’s content and plays an important role in user experience.

Here is an example of the code used for a title tag:

<title>Example Title</title>

Title tags are usually between 50-60 characters and as a guide, you should keep it under 55 characters. This is to ensure that it will display properly everywhere.

2. The URL

The URLs of your pages are very important. They should preferably reflect the category hierarchy of your website. A good example of a URL would be:

The URL clearly shows the category hierarchy and this is a great way to tell search engines how your pages are working together. It gives search engines a good idea of what these pages are all about, without having to go through all the content to determine this.

An example of a bad URL would be: as this gives you no indication as to the page’s content and the section of your website it belongs to.

3. SEO Best Practices

Content forms the basis of every web page and it’s the reason why people visit your site. Content should be specific on every page, and it can usually be about a specific product or service. The goal of every web pages should be visible in these areas:

  • URL
  • Title tag
  • Page content
  • Image alt text

If you take a Wikipedia page, it’s a great example of a well-optimised web page. it offers unique content and that alone makes it rank well. It also provides a lot of in depth information on a specific topic. This means that readers will visit the page to find the information they are looking for. If someone wants information about a historic person for example, they will have a very good chance of finding everything they need on a Wikipedia page.

A Perfectly Optimised Web Page

An ideal website should have all of the following factors:

  • Be very relevant to the specific topic
  • Include the subject in the page title, URL, image alt text and within the content itself
  • Provide unique content on the subject
  • Link back to its main category page
  • Link back to its subcategory page, if applicable
  • Link back to the home page

There are plenty of tools available that you can use to help you perfect your on-page SEO ranking factors. These include MozBar, Open Site Explorer and Term Target.


Despite what you might read, no-one knows precisely which on-page ranking factors are more important than others; but these are considered to be accepted as crucial for your SEO success. Other factors that you can consider include your site speed, eliminating broken links, and having a valid CSS.

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