Organic traffic is one of the most valuable sources of traffic a website can benefit from, but is also one of the most difficult to obtain. By building meaningful relationships with your customers and creating great content, you can slowly begin to divert your own stream of natural traffic to your website. We take you through the simple steps to capturing more organic search engine traffic.
What is Organic Search Traffic?
Organic search traffic refers to visitors that were able to find your website on a search engine results page, based on keyword relevance alone, and without the help of paid advertising. Successful organic search engine rankings are the Holy Grail of SEO, and the type of leads that every web master is after. Visitors that land on your website without having first been redirected via another site or search location, are also considered to are highly sought after. Your entire SEO strategy is focused on attracting these types of visitors, and one of the main reasons why correctly identifying keywords is so important to your online success.
Why Organic Search Traffic?
Organic search traffic means that people have been actively searching for something on Google or another search engine have found your website and clicked through. If your content matches what these visitors are looking for, they are likely to convert to customers. That’s why it is important to focus on organic search results to boost your blog’s visibility.
Ensure Your Blog is SEO Friendly
By creating SEO content for your blog you will boost your chances of appearing in search engine results pages. This is where users will find you and click through to your blog. It’s not difficult to make your blog posts search engine friendly; basically you need to create well-written content, and create content around specific keywords that people will search for.
Link to Relevant Sources
When you create content you can help out other bloggers by linking to their sites. Only choose relevant websites to your industry and choose a site with quality content. If you feel that your readers will find another website or blog useful, don’t be afraid to link to it.
Be Active on Social Media
It’s important to realise that social media is here to stay. Social signals play an important role in ranking your website or blog – but the exact percentage is still unclear. You can use social media to promote your content and connect with friends and followers. You can even use social media as your customer support platform, as many big brands are starting to use social media for this reason.
Create Sharable Content
It’s important to create content that is interesting, and that users want to share with friends and co-workers. Be creative and share your blog posts on social media platforms, including Facebook, Twitter and Google+. You’ll also build your business’ brand at the same time.
You can get involved in communities and online groups, as you can easily link to your own content, or even someone else’s. you can also help to build a reputation for yourself while you interact and help people on these forums or groups.
Another important aspect to remember is to know where your readers come from. Use Google Analytics to see where your visitors come from and what search terms they’ve used to get to your website. You can then change and focus your efforts on specific traffic sources that provide the best visitors to your site.
There are many great ways to increase organic search traffic to your website. This will allow your entire website to rank better and you’ll provide great content for your readers. It’s essential to help build your brand and your reputation among customers, visitors and competitors.
If you want to keep our content fresh and relevant, speak to The Content Works. We’ll help you to craft quality, relevant content that will help you rank well, and provide value for your readers.