It’s a well-known fact that content is one of the most important aspects of ranking well. It should be a fundamental part of your SEO strategy. But many small businesses don’t know what content to create. Here are a few guidelines to help you get the content you need to support your marketing goals.
Most websites only have the basic pages in place. They’ll have a home page, a page about their business, and a few pages about their services. They’ll finish it with a contact page where visitors can get hold of them. Unfortunately, that’s not always enough. You need to expand on your content strategy and accept that it’s one of the most important keys to your online success.
With around 27 million pieces of content being shared daily, it’s easy to see why quality content has become essential to your SEO strategy. One in five social media updates contain links to content, and 44% of B2B marketers say that social media has an impact on SEO.
When you think about sales pages, they should each cover an aspect of your business. You want to sell more, but not every page needs to be one that pushes for a sale. You should also use your sales pages and content to establish your brand and your integrity online, and to boost your bottom line.
About 92% of online marketers say that content is essential for SEO.
When you create a new website, try to be so spot-on with your content and so valuable, that you become an authority in your industry. Keep a constant eye on your competitors so that you know what type of content they focus on and how you can improve it.
Content should not always require a huge budget. You can create content on your own, as long as it’s valuable, relevant and shareable. People want value and they will share something if they find it useful. That’s the key to creating great content – content that people want to share with others.
Content ideas generator for small businesses
When it comes to creating content, being original is important. You don’t want to simply repeat what your competitors have already published. You want to provide more value to your readers and keep them engaged. At the same time, you want to build your credibility and brand visibility online.
That’s why you need great content ideas to work with. You can add your own as time goes by and you learn to read your audience. Knowing what they want is key to your content success.
Here are a few great content ideas for your small business:
Target additional keywords for your business, according to Google Analytics
Explain trends in your industry
Demonstrate why certain developments in your industry are good
Write a tutorial on how to best use your service or product
Write detailed responses to questions you’ve been asked by clients or employees
Interview a recent client
List resources that your readers will find interesting (articles, books, videos)
Report on the latest industry events
Make a video of written content
Create a better and optimised version of popular content on a competitor’s website
There are other resources you can also utilise when trying to come up with content ideas. You can use your staff and ask them to give ideas – better yet – give them the opportunity to create content of their own. You can also listen to your customers and ask them what they want to read. They may even give you a few ideas for specific articles they would like to have covered.
Stories, lists and more
Remember that you can always tell stories. Stories are unique and people love to read interesting, funny or helpful stories. Especially focus on stories that they can take a lesson from. You can write them with your own voice and unique personality.
Create a list. Lists are very popular online and it’s easy to read them. They can be a list of basically anything that is useful to your industry. Lists are also easy to share so chances are people will share your content on social media – something you definitely want.
If you’ve recently read something in print that really interests you and is relevant to your business, use it as inspiration. Of course, you are not going to plagiarise, but you can find inspiration and create a content page or shareable article based on that. You can also use graphics and images to spice it up.
If you really run out of ideas, you can rework your old content. Just be aware of duplicate content as you don’t want to get penalised for using content that already exists. You can also combine different blog posts or articles into a new infographic or featured article.
Finally – talk about your products. What you sell will give you more information that you realise. It’s a great starting point and you can use it as promotion as well. Just remember not to push too hard for a sale. People often want informative content, not necessarily a sales piece.
These are just some of the great ideas you can use as guidelines when creating content for your website. You can expand on these, or plan them ahead. Create a publishing schedule and spread out your content. Keep your readers engaged and create content that they want to share. Remember to always add value or provide an answer to a problem or challenge they have.
With successful content being so important for SEO, working with an expert content team is essential. The Content Works provides valuable, optimised content for your unique SEO needs.