Here, we explain what Google deems a “sneaky redirect”, why they lower site quality and how to ensure you don’t have any on your site. What is a redirect? A redirect takes a visitor to a different URL to the one they originally requested. In a lot of cases, it makes perfect sense to redirect … Read More
Search Engine Optimisation (SEO)
Why Using Link Schemes To Get More Links Is Bad
Generally, link schemes are in place to try and manipulate and boost a page’s ranking in Google. However, participating in link schemes can sometimes hinder more than help you. Here, we explain what link schemes are, why they’re not the best way to get links, and how they could be negatively affecting your site’s ranking. What is … Read More
Text vs Image: Why You Should Use Text to Improve SEO
Satisfying, visually pleasing site content is made using text and images in conjunction. However, search engines favour text above image, and it’s well worth knowing this when creating content. To understand why you should use text to improve SEO, take note of this key information. Why is text better than images? Text is more easily … Read More
Block Google using robots.txt or htaccess
There are certain pages of a site that can lower a domain’s ranking on Google. Here, we establish what types of pages these are why you should block Google from pages using robots.txt. Why should I block Google from my site? Good question. Initially, blocking Googlebot from scanning some of your site’s pages might seem counterproductive … Read More
How to Use Robots.txt Files
Robots.txt is a way of telling search engine crawlers what they can and can’t access. Here, we take you through its benefits and how to use robots.txt on your site. PLEASE! Before you read this guide, please check out our quick guide on the pages you should block Google from crawling. Improve your crawl efficiency and … Read More
Making Affiliate Pages Google Will Love
Affiliate pages are often dismissed as low-quality content. Here, we explain how to make better affiliate pages which actually add value to your site and contribute to your ranking on Google. What is an affiliate program? An affiliate program is an automated marketing program in which a web advertiser recruits webmasters to place a company’s … Read More
How to Use H1 Tags for SEO
H1 tags are a useful way of signposting content and making articles more readable. But how much do H1 tags affect SEO? Here, we explain what H1 is, its appropriate usage and the matter of multiple H1 tags, and how to use H1 for SEO. Be sure to check out this other great article: How … Read More
Grey Hat SEO – Is it the Optimisation Holy Grail?
You’ve likely heard of black hat SEO and white hat SEO, but what is grey hat? Here, we answer the question what is grey hat SEO and help you evaluate whether you should be using it on your site. What is Grey Hat SEO? Not to be assumed as simply a halfway point between black hat … Read More
What is White Hat SEO?
Google favours useful, user friendly websites. Here, we explain what white hat SEO is and how it will sustainably boost your rankings more than black hat SEO methods ever will. What is White Hat SEO? The opposite of black hat SEO, white hat SEO is the use of optimisation methods that improve your search ranking … Read More
How Doorway Pages Hurt Your Site’s SEO
Doorway pages add no new value to a site and inconvenience users, so it makes sense that Google has taken action to penalise use of them. Here, we answer the question what are doorway pages and explain why you should avoid them. What are doorway pages? Doorway pages are low-quality pages created to rank well for … Read More