What is Black Hat SEO?

February 15, 2017By Lian BrooksSearch Engine Optimisation (SEO)

Black hat SEO methods can get you banned from Google. Here, we explain what black hat SEO is, the most common black hat SEO tactics and discuss whether you should employ them on your site. Note: Black hat isn’t the only SEO method out there. Take a look at our pages on white hat SEO and grey hat SEO … Read More

What is White Hat SEO?

February 15, 2017By Lian BrooksSearch Engine Optimisation (SEO)

Google favours useful, user friendly websites. Here, we explain what white hat SEO is and how it will sustainably boost your rankings more than black hat SEO methods ever will. What is White Hat SEO? The opposite of black hat SEO, white hat SEO is the use of optimisation methods that improve your search ranking … Read More

How Doorway Pages Hurt Your Site

February 3, 2017By Lian BrooksSearch Engine Optimisation (SEO)

Doorway pages add no new value to a site and inconvenience users, so it makes sense that Google has taken action to penalise use of them. Here, we explain what doorway pages are and why you should avoid them. What are doorway pages? Doorway pages are low-quality pages created to rank well for particular keywords and … Read More

Why Deceptive SEO Doesn’t Work

February 1, 2017By Lian BrooksSearch Engine Optimisation (SEO)

Users don’t appreciate being deceived and neither does Google. Whilst you may not think deceptive SEO is being used on your website you might unintentionally be applying some black-hat SEO techniques, so it’s worth taking steps to ensure you put this right. If you don’t, your site could be penalised and even banned by Google. If … Read More

Why Badware is Bad

January 20, 2017By Lian BrooksSearch Engine Optimisation (SEO)

Badware is called badware for a reason. Here, we go through different types of badware and explain how to check your site is free from malicious threats. What is badware? Badware is software that is installed on a user’s computer without their knowledge or consent. It disregards a user’s choice about how their computer or network is used … Read More

12 Top SEO Tips for Startups

January 10, 2017By Lian BrooksSearch Engine Optimisation (SEO)

With so many in depth SEO resources available, it can be easy to lose sight of the core elements that lead to tangible results for newer companies.  These are our top 12 SEO tips for startups, useful particularly for sites with main content under 50 pages and those hoping to rank for a smaller amount … Read More

84 Best SEO Tips for Beginners

January 2, 2017By James WongSearch Engine Optimisation (SEO)

There’s a wealth of SEO techniques and tactics for you to consume online, however not all of them are straightforward to apply and can take some time to implement. Here are the best SEO tips for beginners which include actionable and essential SEO tactics for better search engine results. SEO Tips for Beginners Let’s jump right in. Use … Read More

Best Website Structure: a Guide

December 26, 2016By James WongSearch Engine Optimisation (SEO)

Without site structure, your pages can be disorganised, making it difficult for users to navigate your site. In this guide, we cover the best website structure to appeal to both humans and search engines. Why site structure matters Having the best website structure possible is crucial to help visitors find and use pages on your site. … Read More