Here’s a brief overview on how to test your server response time, and a few steps you can take to improve it. What is Server Response Time? This term is pretty much self-explanatory and refers to the amount of time it takes for a web server to respond to a request from a browser, also known … Read More
Search Engine Optimisation (SEO)
How to Make Mobile Friendly Pages
It’s predicted that mobile devices will make up 68% of all internet traffic this year, so it’s well worth knowing how to make your pages more mobile friendly. It’s a common misconception that a mobile friendly site is simply one that can be viewed on mobiles. However, this is not the case. Pretty much any … Read More
Don’t Block Google From Resources on Mobile Pages
Google needs access to as many resources as possible so that it can understand your site, otherwise your ranking can be affected. Here’s why you need to make sure you don’t block Google from resources. To fully process your mobile solution pages, Google needs to be able to view all web page resources. This includes … Read More
Why You Should Avoid Plugins on Mobile Pages
Although you might think they add value to a page, using plugins on mobile pages can actually lower your ranking. Here, we explain what plugins are and how they affect ranking. What is a plugin? A plugin is a piece of software code that enables a browser to process certain types of web content that it otherwise … Read More
Don’t Use Hidden Text on Your Website
What is hidden text? As the term would suggest, hidden text is any text that is not visible to a user. Typically, hidden text is words on a web page that are the same colour as a background, making it invisible to users but still visible to search engine spiders. Hidden links are simply when … Read More
Viewport: How to Make Mobile Responsive Pages
No one likes sites that aren’t adapted for their device. Here, we explain how to make mobile responsive pages for various screen sizes. To specify how your pages render on different devices, you use a viewport. What is a viewport? A viewport determines how a web page will appear on a mobile device. Without a viewport, … Read More
Why You Should Use “If Modified Since”
With billions of pages to crawl daily, it makes no sense for Google to go over a page that hasn’t changed. This is where the If Modified Since header comes in. PLEASE! Before you read this guide, check out our carefully compiled Technical Audit Checklist guide. We guarantee if you follow this guide you’ll see … Read More
Avoid Using Session IDs
Here, we offer a succinct explanation of what session IDs are and how they can lower your site’s ranking. What are session IDs? A session ID is a unique number that a site’s server assigns a user for their visit. some servers create session IDs by simply increasing numbers, though most servers use algorithms that … Read More
Prep Your Website For A Technical SEO Audit
Technical SEO audits give you critical insights. They show you how your website is performing and highlight areas that can be improved in order to rank higher in search engine results. But before you dive into the deep, deep pool that is a technical SEO audit, get the basics right first. This guide shows you … Read More
Best JavaScript Setup for Mobile Pages
JavaScript has a big impact on mobile SEO. Here, we explain the how disallowing crawling of JavaScript and CSS can hurt your mobile rankings and go through the best setups for JavaScript. If you want to learn more about best JavaScript practices for web pages, check out our piece on render-blocking JavaScript. What is Javascript? JavaScript is … Read More