So your Shopify store is up and running (congratulations!) – but can it be even better? The answer is likely yes, and this is where optimisation comes in. By optimising your store, you’ll be improving your page speeds, overall user experience, and by extension your ranking with search engines. These points should help you both … Read More
Retailers heading into the digital space often opt for Shopify because it’s affordable and user-friendly. Not only that, but the eCommerce platform has multiple templates that present visual appeal and is kitted out with a full complement of essential online marketing tools. One of the successes behind Shopify is users do not need much technical … Read More
If you have a WordPress-based website – or any kind of website, for that matter – you’ve probably realised that even if you launch a website that looks great, it’s highly likely it’ll be far from well-optimised. If you want it to rank, follow these steps. What is WordPress Optimisation? WordPress is a fantastically … Read More
CSS @import is when an external CSS file is imported from within another CSS file or HTML page. Typically found in the head of the document, these imports are written as ‘@import url(“style.css”)’. There are various reasons CSS @import may be used – chiefly, it can make things easier to organise when considering a web … Read More
Content Delivery Networks are not often the first step in an SEO plan, but for certain websites they can become an invaluable part of their operations. Here we’re going to go through what Content Delivery Networks are, how they work, whether you need to use one, and which are the best options out there. … Read More
.htaccess files are text files that tell your server how to handle different aspects of your webpage’s display. These include redirects, protecting directories, enabling compression, rewriting URLs, and more. Take a look at our simple, straight-forward .htaccess guide to get a great overview. What is an .htaccess file? An .htaccess file is a simple text … Read More
Note: JavaScript set-up for web and mobile are not quite the same – if you want to learn more about mobile-specific JavaScript setups, we have a separate article on that! Otherwise, continue reading to find out more about render-blocking JavaScript. Also you may wish to visit our guide on how to remove render-blocking CSS. What is … Read More
Render-blocking CSS are CSS files that prevent a web page from loading (that is, rendering) quickly. That being said, it is worth noting that all CSS files slow down page speed, simply because it takes time for these files to be loaded and parsed (looked through) as external resources. Make sure you also check out … Read More
Gzip compression is a way to compress files like HTML, PHP, Javascript, and CSS files so that they are smaller and is really useful in improving how quickly your web pages loads. Below we’ll give a further breakdown of why using Gzip compression is so useful, how to enable it on different web servers, and how … Read More
Visible content is your chance to make a good first impression to any new visitor to your site. Here we will look at a few ways you can prioritise your visible content so users get the best possible experience of your web page (and help with your ranking along the way)! HOLD ON! Before you … Read More