Many people are familiar with social media sites, and some are also familiar with SEO. Combining social media and SEO strategy gives you social SEO, an effective way of increasing your rankings. Here we’ll answer the question ‘What is social SEO?’ and explain how you can benefit from it.
You don’t necessarily need to use social SEO as part of your ranking efforts, but it can help you if you do. Social SEO is often a good idea to implement into your overall SEO strategy since social media platforms are usually quite popular with search engines. That’s why more and more businesses have started to spend their time on social SEO as part of their overall SEO strategy.
What is social SEO?
Social media and SEO strategy are not separate from one another, but social signals are becoming very relevant in terms of search engine algorithms. Backlinks are still more important – and probably will be for the foreseeable future – but social media carries a lot of weight. That’s why it’s important to be active on social media, build your followers and fans, and share valuable, relevant content.
It’s hard to say exactly how much influence social media has on your website rankings as this type of information is not publicly shared by search engines like Google yet. But one cannot deny that is plays an important role in the ranking process. Social SEO has increasingly risen in popularity
So, what can you do to benefit from social SEO?
Here are a few basic guidelines that you can follow to help you engage in your social media and SEO strategy:
- Create valuable content that people want to share with others
- Make it easy for visitors to share content
- Make sure that your business has a profile on all major social media platforms like Google+, Facebook, Twitter and YouTube
- Engage your followers and fans on social media on a regular basis
- Share new content on our social media pages
If you do this correctly, you’ll notice that your likes, shares and retweets are becoming more frequent. You’ll also start gaining more followers and fans, and high authority users will start to share your posts and updates. You might just start to see positive reviews for your business too.
These positive social signals will help to improve your website rankings too. That’s why it’s a good idea to combine social media and SEO strategy, joining traditional SEO with social SEO. Backlinks with social signals will outrank backlinks alone, so make this part of your strategy. Plus, if your competitors are not as involved with social media as you are, you’ll be one step ahead.
Improving your rankings is not only about backlinks. You need quality content too, so that visitors and clients can find something useful to link to. If you want to find out how to create great content and boost your rankings naturally, speak to the experts at The Content Works for tips and advice.