Paid Search (PPC)
Pay Per Click advertising allows you to immediately get your website on the first page of search engine results.
Paid search is a way of immediately owning your desired search terms and instantly improving your online visibility, generating more visitors and more conversions. Paid media builds upon this, using PPC, display ads and social media ads to help you boost your visibility and in turn revenue.
We offer a paid media audit to evaluate what's working for you and where there's room for improvement. Subtle tweaks can make a huge difference to your paid search, social media and display advertising campaigns. An audit will identify the specific areas where media spend can be optimised, allowing you to reduce your Cost Per Acquisition whilst creating more leads than before. In short, we'll ensure that your paid media plan is the best it can be.
One of the most common misconceptions about paid search is that whoever has the largest budget has the most influence. While budget is important, PPC is more of a level playing field than many people realise and research rather than outright budget is arguably the most important factor.
Each of our campaigns is set up with its own unique attributes in order to effectively deliver a focused audience to your website. Our PPC management uses best-practice to ensure that your Cost Per Acquisition (CPA) works for you.
Google AdWords & Bing Ads
Effective PPC advertising can convert visitors into valuable customers. We ensure your site focuses on keywords relevant to your business in order to generate increased conversions and improved online visibility.
Using our vast experience with search ads, we ensure that your site is targeting active searchers and make sure that your brand is positioned in front of the people looking for your products and services. We'll measure this progress and drive more direct conversions to your website so that you can see a boost in visibility and an increase in conversions.
We use display ads to connect your business with your audience, effectively targeting users by considering in-depth characteristics like demographics and customer journeys. This will familiarise visitors with your brand and promote awareness, turning visitors into customers.
Product Listing Ads (Google Shopping)
We'll maximise the reach of your products and ensure that you are shown in Google Shopping to those ready to make a purchase. Google Shopping can be a very effective tool to drive direct sales or reach new customers and gather important data on buyer personas and buying trends.
With 1.8 billion monthly active users in the world, Facebook is a lucrative advertising option which deserves attention. Cut through the noise and get your business offerings heard.
Instagram is one of the fastest-growing social platforms today with over 500 million active users. We’ll help you find your spot within the emerging visual universe and amplify your brand presence.
Content Discovery Platforms
Predictive algorithms are used to aid digital users in discovering interesting, relevant content which they may not have come across before. Boost your opportunities and income-potential by delivering relevant, targeted recommendations for your readers.
Why do you need Paid Search? Because...
check An ad in the first search position has an average click-through rate of 7%
check Mobile devices account for 53% of paid search clicks
check 69% of mobile searchers call a business after a local search