Onsite SEO is one of the most important aspects to consider when it comes to optimising your website to rank well in search engine results. Let’s take a closer look at what on-site SEO is and how you can use it to benefit your business and brand online.
Onsite SEO basics
When it comes to optimising your website, onsite SEO is a fairly straightforward process. It involves choosing the right keywords and phrases for your website content and ensuring that your website complies with the best industry practices.
If this is done right, your website will rank quite well in search engine results pages. This will give you an edge over your competition and also help to boost your product sales and customer interaction.
It’s very important to use your keywords and phrases correctly within your website copy. You should also ensure that your keywords are appropriately placed within headlines and titles on each of your pages. You can also add them to your meta tags as well as your image tags to help boost SEO efforts.
There are many things that you can do to ensure that your onsite SEO is on track. Here are a few examples of techniques you can use on your website:
make use of SEO-friendly permalink URLs
start the title of your page with your keyword
include multimedia within your website copy
make use of outbound links to high authority websites
ensure that relevant keywords are placed within the first 100 words of your copy
make sure your title is in an H1 tag
don’t posts short content that is too short (aim for 1,500 words or more)
use social sharing buttons on your website
use long-tail keywords within your web copy
The importance of keyword placement
It’s very important with onsite SEO to place relevant keywords in specific locations within your website. This includes your URL and your page title. Google confirmed that the first few words of your website URL carry more weight – that’s why keyword research is so important, so you can find the right keywords to use.
When you write your page title, try to include relevant keywords as close as possible to the beginning. It will carry more weight within search engines – but don’t just stuff keywords in your title, it should make sense and read well too.
You can also include one of your keywords within the first hundred words of your website copy. This will not only give search engines a good idea of what your content is about, but it may result in your website showing up within search engine results.
Your headline tag (H1) should be visible high up on your web page. It not only helps with the visual layout of your content but will emphasise what your content is about, and allow search engines to better ‘read’ your website and content.
Other important factors with onsite SEO include the speed at which your website loads. People don’t realise just how important this is; Google wants to make a user’s experience as enjoyable as possible, so if your site loads quickly and easily, it’s a benefit in terms of SEO.
Social sharing is important
As mentioned above, make sure that you use social sharing buttons on your website. Since Google places a high value on social signals, you need to allow your visitors to easily share your content. Search engines take into account the amount of ‘likes’ and ‘shares’ that your content gets, as well as the follower or fan count that your social media profiles have.
Finally, ensure that your content is not too short. Aim for at least 1,500 words or more per post or page. Longer content will help you to rank better, as Google get a good idea of what your content is about. It also given the opportunity to add more keywords and phrases to your website content.
On-page SEO is one of the most important factors when it comes to optimising your website for search engines. There are a variety of techniques you can use, but this particular should give you a great head start. If you are looking for optimised website content, you can also choose to work with a professional content team to help you generate optimised, targeted content to drive your search results forward.