Since Google launched its Panda and Penguin updates it’s become even more important to understand where your website ranks. From Google Search Console to the top online SEO software, you can better track where your website ranks and when you fluctuate in the SERPs. Here are several tips to keep in mind when tracking your Google search rankings.
How to Check Your Website Rankings
If you keep a close eye on your website rankings, you’ll notice that your site’s performance may literally fluctuate from week to week. Small variations within a day is normal, but you may find that your keyword ranking will vary significantly over the course of a month. To get a clear and reliable impression of how your site is performing, you should aim to check your website rankings roughly monthly.
Personalisation and Localisation
Google has many search algorithms to consider, and your results may also vary due to local optimisation and personalisation. Localisation refers to how Google will display different results to users, depending on where they are (geographical location). For example, someone in Australia will see different results when they type “lawyer” than someone in London. Your Google search ranking for this term will therefore vary from place to place.
Personalisation refers to how Google displays results to a user depending on their previous searches. Google often knows more about you than you think, which is why it can tailor its search results accordingly. This is especially relevant when you are signed into a service such as your Google, YouTube or Facebook account.
It’s for the reasons above that it’s more important to know how your website has performed over the course of a month or so, than knowing exactly where you rank at the moment.
Google Search Console
You can check your website rankings by signing into Google’s Search Console.
Click on the name of your website and then on ‘search traffic’. From here, click on ‘search analytics’ and you’ll see a screen with a lot of information in terms of your rankings. You can click on all four options to view metrics, and then select the ‘queries’ option under Data to View. There is a bunch of other options too, so you can customise the results you get.
You’ll be able to see your click through rate, the number of impressions your site has received, the amount of clicks that happened on your site, and more. These statistics are important for any webmaster as you want to determine how your site is performing, where your visitors come from, and how you can improve your website’s Google search ranking.
Other Tools to Use
There are other tools that you can use to check your website rankings and positions within search engines. These tools include SEMRUSH, which is a popular platform among SEOs. You can also consider WooRank, and Small SEO Tools. All of these popular tools will show you where you currently rank, as well as statistics so that you can determine how to improve your website rankings.
Knowing where your website currently ranks is important, as it allows you to refine your SEO strategy to improve consistently. You can also compare your rankings with your competitors to see how you are performing for specific keywords. You can then tweak your marketing and SEO efforts accordingly.
Ranking well within search engines will require well-written content with optimal keyword placement. Speak to the experts at The Content Works to help you craft quality, relevant content that will help you rank well, and provide value for your readers.