Is Social Media Worth It for Small Businesses?

June 22, 2016By Ben CopeSocial Media

  The eruption of social media has allowed businesses build meaningful relationships with their customers, placing an emphasis on inbound marketing. With 62% of the world online, sharing your content is even more crucial than before in earning your website valuable inbound links. We look at the rewards that businesses can gain from utilising social media … Read More

Should I Buy Facebook Likes and Twitter Followers?

June 22, 2016By Ben CopeSocial Media

Buying links may seem like a logical way of getting Google’s attention, but will it be one with acceptance or disdain? Gaining disingenuous or fake backlinks can ultimately cause your website to be shot down to the bottom of the ranking board. We look into the critical reasons as to why search engines frown upon such dishonesty. … Read More

What Is Social SEO (And Should You Bother with It)?

June 2, 2016By Ben CopeSocial Media

Many people are familiar with social media sites, and some are also familiar with SEO. Combining social media and SEO strategy gives you social SEO, an effective way of increasing your rankings. Here we’ll answer the question ‘What is social SEO?’ and explain how you can benefit from it. You don’t necessarily need to use social SEO … Read More

Is Google+ Dead? (Plus: What’s Next?)

June 2, 2016By Ben CopeSocial Media

Google+ didn’t exactly share the same success as Facebook and Twitter, but it doesn’t mean it holds zero value. Around 22% of online users visit Google+ at least once a month, which could mean good news for your website. We take a look at whether Google+ is dead, what’s in store for the platform, and learn more … Read More