If you want to strengthen your Search Engine Optimisation strategy, one important thing to keep in mind is avoiding being penalised by those search engines in the first place! Google has detailed the criteria they look out for when evaluating websites, which is good to keep in mind when reviewing your own website. Some of … Read More
Search Engine Optimisation (SEO)
Speed Up WordPress
Improving WordPress speed is a no-brainer. Website load speed is a Google ranking factor, so a faster site means better ranking, more traffic, a better user experience and more conversions . In this guide we show you how to speed up WordPress, optimize your website and reduce page load times. How to use this guide … Read More
Should you do SEO yourself or hire someone?
Hiring an SEO expert, whether that’s a full-time in-house SEO or an external agency or freelancer, for your online business is not a decision to be taken lightly. This guide offers a few pointers to make the decision of who to hire a little easier and avoid a raw deal. If you’re a small business … Read More
What is Black Hat SEO?
Black hat SEO methods can get you banned from Google. Here, we explain what black hat SEO is, the most common black hat SEO tactics and discuss whether you should employ them on your site. Note: Black hat isn’t the only SEO method out there. Take a look at our pages on white hat SEO and grey hat SEO … Read More
Local SEO Guide – Everything you need to know
Have a new website and want to get stuck into local SEO for the first time? Or have you been online for a while, but looking to boost your local customer base? We provide you with all the information you need to excel in local SEO. What is Local SEO? The applications for Local SEO … Read More
How to Make Dynamic Pages SEO Friendly
Dynamic pages can add unique value to a site, though they might also cause problems with crawling and even indexing your pages. To avoid this, take a look at some of our suggestions on how to make dynamic pages more search engine friendly. PLEASE! Before you read this article, take a look at our simple guide … Read More
Should You Buy Backlinks?
Many businesses find that buying backlinks is often much easier than having to naturally acquire them. It offers a faster way of building your link profile – but is it really worth it? We run through the risks and how to earn more natural backlinks in an SEO friendly way. What is a backlink? Backlink is … Read More
Best Website Structure: A Guide
Without good site structure, it can be difficult for users to navigate your site. In this guide, we cover the best website structure to appeal to both humans and search engines. What is Website Structure? A website’s structure (sometimes referred to as the taxonomy) is a way to organise a website’s content. When you … Read More
Easily Optimise Your Shopify Images
If you’re looking to sell products online, you may be looking to host your website on an ecommerce platform like Shopify. You may in fact already be doing so! If you are, then you’ll know that images play a major part in both attracting potential customers’ attention, and giving them crucial information about the product … Read More
Shopify Page Speed – Make it Usain Bolt fast!
Shopify is one of the world’s most popular eCommerce platforms, allowing you to quickly set up an online store. It’s great for making beautiful eCommerce sites relatively quickly and easily. Out-of-the-box, Shopify page speed is good but it can be vastly improved. PLEASE! Before you read this guide, check out our compendium ‘How to do … Read More