How To Perform A Quick Content Audit In WordPress

March 27, 2017By Lian BrooksContent Strategy

The quality of content you publish on your website is a direct reflection of the service you provide. Therefore, running an audit over your existing content ensures you are projecting the right image. A content audit also enables you to determine the strengths and weaknesses of your website, which pages are driving traffic and conversions … Read More

Why Auto-generated Content Won’t Help You Rank

March 13, 2017By Lian BrooksContent Strategy

A site’s value is dependent on the usefulness of its pages, and it’s important not to lose sight of this when creating new content. Just as a human has no interest in unoriginal, low value content, neither does Google. What is automatically generated content? Automatically generated content, or auto-generated content, is content that is produced … Read More

The Best Website Sitemap Structure

February 24, 2017By Lian BrooksContent Strategy

When creating a website, it makes perfect sense to implement SEO techniques that will help a search engine crawler process information quicker. One way of doing so is by making site maps. However, a good site map for a search engine crawler is very different to what is helpful for people actually visiting the site. Though … Read More

How to Improve Any Website

February 21, 2017By Lian BrooksContent Strategy

Every website has the potential to be even better. Nowadays people can get weighed down with just the SEO of their site, but it’s important to remember that ultimately your site is for your visitors, not Googlebot. If people aren’t finding your content engaging, useful or original then neither will Google. It might sound obvious, … Read More

3 SEO Web Technologies You Shouldn’t Ignore

November 8, 2016By James WongContent Strategy

The success of your online business hinges on your digital marketing strategy. SEO plays a major role in the visibility of your website and over the years many technologies have come and gone, reinvented themselves or developed into even better and more powerful tools. Although there are many free and paid SEO web technologies you can use to … Read More

5 Things to Scrap From Your Content Marketing Strategy

November 1, 2016By James WongContent Strategy

Optimising Your Content Marketing Strategy Content marketing is so integral to the success of an online business that a strong strategy is required. And like most things in life, there is a right and wrong way to go about it. In a survey conducted by the content marketing institute, 89% of UK respondents said their company uses some form … Read More

5 Types of Content That Increase Traffic

October 24, 2016By James WongContent Strategy

Creating Great Content That Increase Traffic High-quality content is at the heart of any successful content marketing campaign, but it is your choice of topic and the subject header that drives traffic. The title of your page content is the first thing a reader sees. So what are the secret ingredients that make a title clickable. Below are five types … Read More

Which SEO-Friendly Headlines Get The Most Clicks?

October 18, 2016By James WongContent Strategy

Avoiding learning how to write effective SEO-friendly headlines because you’re not a copywriter is not a solution. How do you know the copywriter you’re paying to create SEO-friendly headlines for you has a good success rate? The first challenge of writing an SEO-friendly headline is quite simple. It has to include the keyword you want … Read More

Technical SEO Audit Checklist: Quick and Dirty

August 18, 2016By BenContent Strategy

Making your website look aesthetically strong takes a great deal of time. But what takes even longer is having to trawl back and optimise your H1 tags and keyword focuses so that Google actually pays attention to your website. We’ve pulled together an easy technical SEO checklist that ensures your on-page SEO is ready to compete with … Read More

Small Business Website Options

July 27, 2016By Ben CopeContent Strategy

Taking your business online for the first time can be a daunting experience, particularly if you don’t know where to start. However, there’s good news. Your business can begin to build digital traction if you know where to start looking. In this article, we look at the best and cheapest options for small businesses ready to move … Read More