The Best Website Sitemap Structure

The Best Website Sitemap Structure

February 24, 2017By Lian BrooksContent Strategy

When creating a website, it makes perfect sense to implement SEO techniques that will help a search engine crawler process information quicker. One way of doing so is by making site maps. However, a good site map for a search engine crawler is very different to what is helpful for people actually visiting the site. Though … Read More

How to Improve Any Website

How to Improve Any Website

February 21, 2017By Lian BrooksContent Strategy

Every website has the potential to be even better. Nowadays people can get weighed down with just the SEO of their site, but it’s important to remember that ultimately your site is for your visitors, not Googlebot. If people aren’t finding your content engaging, useful or original then neither will Google. It might sound obvious, … Read More

What is Grey Hat SEO?

What is Grey Hat SEO?

February 15, 2017By Lian BrooksSearch Engine Optimisation (SEO)

You’ve likely heard of black hat and white hat SEO, but what is grey hat? Here, we explain what grey hat SEO is and help you evaluate whether you should be using it on your site. What is Grey Hat SEO? Not to be assumed as simply a halfway point between black hat and white … Read More

What is Black Hat SEO?

What is Black Hat SEO?

February 15, 2017By Lian BrooksSearch Engine Optimisation (SEO)

Black hat SEO methods can get you banned from Google. Here, we explain what black hat SEO is, the most common black hat SEO tactics and discuss whether you should employ them on your site. What is Black Hat SEO? Black hat SEO is the use of SEO strategies that focus on increasing a site’s ranking in … Read More

What is White Hat SEO?

What is White Hat SEO?

February 15, 2017By Lian BrooksSearch Engine Optimisation (SEO)

Google favours useful, user friendly websites. Here, we explain what white hat SEO is and how it will sustainably boost your rankings more than black hat SEO methods ever will. What is White Hat SEO? The opposite of black hat SEO, white hat SEO is the use of optimisation methods that improve your search ranking … Read More